RealVoice Panel is a marketing-research execution platform that runs a consumer monitor panel, online surveys, venue tests, and points rewards end-to-end. An integrated platform for the market-research industry, supporting over 50,000 registered monitors and 1,000+ surveys a year.
To eliminate “fragmented research tools, manual points rewards, and untargeted blanket distribution,”InsightLab Inc., the story of launching a new platform built in-house from scratch in 8 months.
Serving a wide range of industries — consumer goods, services, food, toys and more — it delivers marketing research spanning qualitative/quantitative and online/offline. A leader in the research-agency industry, delivering the primary data that informs management decisions.
Previously, external survey tools, dedicated panel companies, and venue arrangements were each contracted and run separately, creating turnaround, quality, and data-integration challenges on every project. An in-house platform with its own monitor panel and unified operations was the key to growth.
We treated this not as a tool-selection problem but as a business issue tied directly to the research business's turnaround, quality, profitability, and market competitiveness — and designed it from scratch.
Rather than a fragmented stack of cobbled-together external tools, we built an in-house architecture that runs the company's own monitor panel, survey engine, venue integration, and points rewards on a single platform. Researchers get a highly flexible survey builder, monitors get a frictionless participation experience, and operations get automated workflows.
From one-off research projects → to a continuous panel-operation business. The in-house platform supports business-model expansion and a better profit structure.