GlowLive is a live-streaming platform where fans cheer with gifts. It unifies host streaming, real-time gifts, a coin economy, diamond payouts and fan rankings into a single platform that withstands millions of MAU across web and mobile.
"Unifying viewing and gifting," "real-time load at peak," and "virtual-currency consistency" — Live Entertainment Co., the story of launching a brand-new platform, built in-house from scratch in 14 months.
An entertainment operator connecting hosts and viewers through live streaming. Streamers deliver singing, talk and performances, while viewers cheer on their favorites through comments, follows and virtual gifts — running a two-way live community.
A "cheer on the spot" experience demands a platform that bundles low-latency streaming, massive concurrent gift effects, and a secure coin-and-diamond economy across both web and mobile. Launching this in-house from scratch was the starting point of the business.
If the platform can't handle the load of a live-streaming economy where viewing, cheering and virtual currency spike at once, neither the experience nor creator revenue holds up.
Multi-platform with Next.js on web and React Native on mobile, low-latency live streaming via Agora, real-time gift effects and chat over NestJS WebSocket + Socket.io, and a coin/diamond economy and rankings tallied asynchronously and safely with Bull Queue. A live-economy platform built in-house from scratch to withstand millions of MAU.