WholeBridge is a B2B wholesale and negotiation platform connecting manufacturers (wholesalers) with retailers nationwide. It consolidates product master, deals, quotations, and ordering on one platform.
Deal process, product master, quotation management, and real-time communication — a platform covering all four pillars of wholesale, built from scratch 10 months in-house: the story of a new platform launch.
Marché Distribution Co., Ltd. is a wholesale and distribution operator connecting manufacturers that handle goods across many fields — food, sundries, cosmetics and more — with retailers nationwide. It sought a new trading foundation that could complete, fully online, the wholesale negotiations previously conducted mainly by phone, FAX, and trade shows.
Manufacturers list products, and retailers search across catalogs to request negotiations — WholeBridge's role is to support this two-way matching and everything through the subsequent quotation and ordering on a single platform.
None of these are questions of technology choice; they are business requirements tied directly to trading speed, deal close rate, operational efficiency, and transaction transparency. A greenfield build from scratch demanded a design that made them all hold true at once.
Together with Marché Distribution Co., Ltd., we built four domains in-house from scratch — negotiations, product master, quotations, and communication. On a robust data model founded on EC-Cube, we designed a negotiation domain specialized for wholesale trade.
React
Tailwind
TTwig
PHP 8.1 / Symfony
EEC-Cube
Socket.IO
AWS (S3/SQS/SES)
Redis
MySQL
This foundation is not about technical metrics; it continuously produces business outcomes such as trading speed, deal close rate, and transaction transparency.