VitaPulse Inc. — New Platform Launch Story

ℹ︎For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mockups.

A health app to measure, record, and keep going —In-house from scratch.

VitaPulse is a healthcare / diet-support app that syncs with a BLE smart body-composition scale. Just measure, and weight and body fat are recorded automatically, all managed on one screen alongside meals and exercise.

Device integration, dual-OS support, unified records, retention support ─ the story of launching a new platform: a product meeting all four axes a health app needs at once, built in-house from scratch in 8 months.

See the build story Try the demo See overview

Supported OS

iOS / Android

Single codebase (RN)

Device integration

BLE auto

Measure and it's recorded

Record

Unify

Weight, meals, exercise

Sync

Google Fit

Health data integration

VitaPulseBLE connection

73%

Weight

62.4kg

72g

38g

180g

CLIENT

About the client

"VitaPulse," one of the country's leading names in building healthy habits.

VitaPulse Inc. runs a health-tech business that combines a BLE smart body-composition scale with a dedicated app to help anyone build healthy habits they can stick with.

Just "measure" with the device and data is recorded automatically, then visualized alongside meals and exercise ─ Amela partnered as the team building that experience from scratch in-house, in an app supporting both iOS and Android.

Supported OS

Recording domain

Device integration

BLE

BUSINESS FLOW — How It Works

STEP 01

Measure with the device

Measure weight and body fat with a BLE body-composition scale

STEP 02

Record automatically

Auto-import to the app; log meals and exercise too

STEP 03

Visualize

Grasp your status with trend graphs and PFC

STEP 04

Guide toward goals

Daily nudges toward your target weight

CHALLENGE

Design challenges to solve

The four structural requirements demanded of the app.

None of these are questions of technology choice — they are business requirements tied directly to retention, user satisfaction, and development efficiency. Building anew from scratch demanded a design that "satisfies them all at once."

Device integration

Rely on manual entry, andrecording doesn't last, andusers drop off. A mechanism to auto-import from the device is essential.

Cross-platform

Build iOS and Android separately, andDevelopment and maintenance costs double.

Unified records

If weight, meals, and exercise stay scattered,the big picture stays unclear, andit doesn't lead to action.

Retention support

Without designing visualization and guidance,motivation doesn't last, andhabits never form.

ARCHITECTURE

The architecture we built together

Turning a health app into a "foundation you can stick with" across four domains.

We built four domains from scratch in-house — device integration, dual-OS support, unified records, and retention support — using React Native and a proprietary Bluetooth protocol, combining effortless measure-and-record with visualizations that keep users going.

EXECUTION

8 months

Period

20 person-months

Total effort

Domain ①

Device integration

✕Challenge

Need to eliminate manual entry and auto-import from the device

✓Solution

Auto-import via a proprietary Bluetooth protocol

Just measure weight, body fat, and heart rate to record

Domain ②

Cross-platform

✕Challenge

Need to support both iOS and Android efficiently

✓Solution

React Native single codebase

Improve quickly with OTA updates (CodePush)

Domain ③

Unified records

✕Challenge

Need to bundle weight, meals, and exercise into one

✓Solution

Integrate weight, meals (PFC), and exercise

Aggregate health data too via Google Fit integration

Domain ④

Retention support

✕Challenge

Need to design motivation for habit formation

✓Solution

Goal visualization and progress graphs

Daily nudges via activity rings and achievement rate

MOBILE

React Native

BLE

Google Fit

BACKEND

Node.js

Express

MySQL

Redis

IMPACT

The value the platform creates

VitaPulse's "healthy-habit building" accelerates.

This foundation continuously delivers business outcomes — retention, user satisfaction, and development efficiency — not just technical metrics.

A foundation where measuring alone records

Minimize effort to keep users recording.

Deliver to both OSes at once

A single codebase lets us ship to both iOS and Android quickly.

A design that unifies health data

Bring weight, meals, and exercise together to spark insights that drive action.

A mechanism to maximize retention

Goal visualization and guidance boost habit formation and satisfaction.

🏃

STAKEHOLDER

User

Typically

✕ Manual entry is tedious, so recording doesn't last

At VitaPulse,

✓ Just measure to auto-record — easy to keep up

Business impact

Higher retention

⚖️

STAKEHOLDER

Device maker

Typically

✕ The device alone struggles to convey experiential value

At VitaPulse,

✓ A companion app unlocks the device's value

Business impact

Higher device value-add

🛠️

STAKEHOLDER

Development & operations

Typically

✕ Develop and maintain iOS and Android separately

At VitaPulse,

✓ Operate efficiently on a single codebase

Business impact

Lower development and maintenance costs

📊

STAKEHOLDER

Health data

Typically

✕ Data is fragmented and hard to use

At VitaPulse,

✓ Unified management delivers continuous insights

Business impact

Ongoing health support

A health app to measure, record, and keep going —In-house from scratch.

"VitaPulse," one of the country's leading names in building healthy habits.

The four structural requirements demanded of the app.

Turning a health app into a "foundation you can stick with" across four domains.

VitaPulse's "healthy-habit building" accelerates.

Experience VitaPulse through a live, working demo.