Amela
ℹ︎For confidentiality, service names, company names, target-user attributes, and system images have been replaced with pseudonyms and mocks.
Community app operator — New platform launch story

With people in the same situation,Connect with peace of mind

Tomoni is a closed-type empathy-community SNS where people who share the same circumstances and interests can meet with peace of mind. It is a mobile-first platform where you record your feelings through timeline posts and diaries, and connect via approval-based friends and one-on-one messaging.

A new-platform launch story: solving "no safe place to meet, no lasting record, no means to operate" by building in-house from scratch in 12 months.

Connections
Peace of mind via approval
Record
Reflect with a diary
Operations
Report & block
Experience
Mobile-first
TIMELINE
Everyone's feelings
Closed
MMinato2 hours ago
Today I felt a little lighter.
♥ Relate 24 · 💬 8
SSoraYesterday
I was looking for a place to connect.
♥ Relate 41 · 💬 12
+ Post how you feel now
01
CLIENT
About the customer

A community operator that supports the "connections" between people.

The community app operator aims to build a closed community where people who share the same circumstances and interests can meet safely and support one another. Peace of mind, safety, and ease of continued use are at the core of its value.

On mainstream SNS, information spreads widely, making it hard to protect privacy and psychological safety. So we set out to build a dedicated, mobile-first community platform from scratch.

30,000+
Member
500K+
Posts & diary
Peace of mind
Approval control & report handling
Business flow — from meeting to recording and operations
STEP 1
Join & connect
Become friends safely via approval
STEP 2
Post & relate
Share your feelings on the timeline
STEP 3
Record & reflect
Keep and revisit your feelings in a diary
STEP 4
Operators keep watch
Keep the community healthy with reporting & blocking
02
CHALLENGE
Design challenges to solve

A place to keep connecting, with peace of mind.

No place to meet

A place to safely meet people in the same situationNot available in existing services

Privacy can't be protected

Mainstream SNS spread information widely,Psychological safety is hard to maintain.

No lasting record

Feelings and daily changesA means to keep and revisit did not exist.

No means to operate

Inappropriate posts and harassmentAn operational system to prevent it did not exist.

03
ARCHITECTURE
The architecture we built together

Built four domains in-house from scratch.

We built the mobile app, community platform API, diary/connections, and operator CMS in-house from scratch — designing a reassuring user experience and easy-to-sustain operations end to end.

Amela
EXECUTION
12 months
Duration
44 person-months
Total effort
Domain ①
Mobile app
Challenge
Hard to keep using
Solution
Easy-to-use iOS/Android app
Timeline, posts, notifications
Domain ②
Connections
Challenge
Can't talk with peace of mind
Solution
Approval-based friends + one-on-one messaging
Protect privacy
Domain ③
Records (diary)
Challenge
Can't look back
Solution
Record and visualize feelings in a diary
Mood review
Domain ④
Operations platform
Challenge
Health & sustainable operations
Solution
Reporting & blocking + CMS + subscription
Balancing safety and continuity
Frontend
React NativeRedux-SagaNuxt (CMS)
Backend
Node.jsMySQLMongoDBRedis / Bull
Infra
AWS
04
IMPACT
The value the platform creates

Supporting the feeling of "you're not alone."

Meet with peace of mind

Approval-based and closed, so you can connect with peers with peace of mind.

You can preserve your feelings

Record in a diary and look back on your mood changes.

Can keep it healthy

Reporting and blocking keep the community safe.

Sustainable operations

Subscription billing enables sustainable community operations.

STAKEHOLDER
Member (user)
In general
Can't talk with peace of mind
At Tomoni
Connect safely via approval
You're not alone
A place to support one another
STAKEHOLDER
New participant
In general
The first step feels daunting
At Tomoni
Welcomed by warm reactions
Easy to retain users
Leads to continued use
STAKEHOLDER
Operator
In general
Keeping it healthy is hard
At Tomoni
Centralized management via reporting & CMS
Balancing safety and continuity
Operate via subscription
DEMO

Experience three perspectives with a live, working demo.