Talent & Organizational Development / HR Tech Web / API
ThankBee — Internal Thank-You Letter & Engagement Platform

Visualizing "thank you," we built from 0→1 an internal platform that boosts organizational engagement.

Mulberry Trading Co., Ltd. — New build of an internal communication platform delivering end-to-end thank-you message exchange at a 5,000-employee scale, from HR master integration and peak-hour-aware notification delivery to Excel aggregation of results.

5,000+
Company-wide user base
Deployed across departments
30,000+ msgs/month
Thank-you messages in circulation
Turn thanks into an organizational asset
99%
Notification delivery rate
Peak-hour-aware delivery
Challenges
Before

Everyday thanks were exchanged verbally and vanished, with recognition neither recorded nor made visible. Notifications were one-size-fits-all and aggregation was manual — no mechanism existed to nurture a culture of recognition.

  • Capture and visualize everyday "thank you" in a lasting form
    Thanks vanish verbally, zero records
  • Deliver recognition instantly (without disrupting work)
    Mass alerts during peak hours backfire
  • Aggregate who recognized whom and how
    Manual aggregation: 10+ hrs/month
  • Stay always in sync with the employee directory
    Frequent recipient mismatches from transfers & turnover
Solution
After

A few-tap experience for employees to send thanks, peak-hour-aware notifications that never interrupt on-site work, and automatic aggregation of recognition data for HR — an internal engagement platform that optimizes all three experiences at once.

End-to-end flow: send thanks -> resolve recipient -> store -> deliver -> receive Sender Staff & clients Pick praise Master lookup HR master Identify recipient Thanks DB Store thanks Archive Deliver notice Peak check Now / next AM Recipient Receive notice View history Recognition cycle lifts engagement HR Master Auto-Sync Architecture HR master Employee & site directory Daily sync batch Auto-import employees & sites ThankBee Thanks platform Sync employee & site directories daily to keep recipients always current
app.thankbee.example.jp/thanks/new
Recipient Helped me out Thoughtful Challenge Teamwork Send thanks
Thanks composer — pick a category and template to send thanks in a few taps
Tech stack Laravel Vue.js MySQL (multi-DB integration) Token API Excel export
6months
30person-months
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