ThankBee is a gratitude-message platform for a workforce of 5,000. It is an internal engagement foundation that makes daily recognition visible across departments and all locations.
A few-tap gratitude experience, recipient resolution via HR-master integration, notification delivery that avoids peak hours, and automated activity aggregation ─ a launch story of a new platform, built in-house from scratch in 6 months, satisfying all four axes needed to energize internal communication.
Thanks-sending screen — pick a category and template, send gratitude in a few taps
As a trading company with bases nationwide, Mulberry Trading Co., Ltd. has always placed the highest value on trust with employees and business partners. What underpins the business is the daily work of each person on the front line and a culture of mutual support.
Yet many of the “thank yous” exchanged each day vanish as spoken words, never remaining as an organizational asset. Making the culture of recognition visible and turning it into higher engagement ── that was the management challenge.
None of these were questions of technology choice ─ they were business requirements tied directly to engagement, operational efficiency, and data utilization. Building anew from scratch required a design that “satisfies them all at once.”
Without preservation, spoken praise fades and stays unrecorded, buried in the organization.
Get notification design wrong and messages during peak hours disrupt work, turning praise counterproductive.
Without constant recipient sync, staff changes cause frequent misrouting, and thanks stop arriving.
Without automated aggregation, figuring out who thanked whom takes 10+ hrs/mo of manual work.
Sending experience, recipient resolution, notification delivery, and results utilization ── we built these four design domains in-house from scratch together with Mulberry Trading Co., Ltd. Each domain's challenge is answered with an implementation that never disrupts operations.
Sending thanks must be possible in just a few taps.
Category + template presets make sending effortless
Mobile-web support makes it easy even from the frontline.
It must stay constantly in sync with a separate system's employee roster.
HR-master integration auto-resolves recipients
A daily sync batch keeps employees and locations up to date.
Thanks must be delivered without stopping work.
Peak-time detection: instant or next-morning digest
A routing batch mechanism achieves a 99% delivery rate.
Recognition data must be leveraged in HR initiatives.
Auto-aggregate by category and employee, then export to Excel
Shaped so it can serve as input for HR evaluation.
Vue.js
Laravel
Token API
MySQL (multi-DB integration)
XExcel export
This foundation continuously produces business outcomes ─ higher engagement, operational efficiency, and data utilization ─ rather than technical metrics.
Recognition that used to vanish in speech is now kept as data, revisitable anytime.
Delivery that avoids peak hours keeps the frontline's rhythm intact.
Daily sync with the HR master keeps up with transfers and staffing changes.
Per-category and per-employee aggregation as input for evaluation and organizational development.
Gratitude easily vanishes in speech, and often goes unsaid.
Easy to send in a few taps, making recognition visible.
Peak-hour notifications disrupt work and easily break concentration.
A next-morning digest lets people receive them without stopping work.
Aggregation takes 10+ hours a month, leaving little room to actually use it.
With auto-aggregation + Excel export, grasp results instantly.
The organization's recognition culture is hard to see and hard to quantify.
Engagement becomes visible across departments.
Search recipient → choose category → compose message → preview → send. With HR-master integration and templates, deliver thanks in a few taps.
Launch demo →Received/sent thanks feed. With category chips, reactions, and filters, browse the gratitude flowing across the company.
Launch demo →Thanks leaderboard, per-category bar chart, date-range filter, Excel export. Put the results to work in HR initiatives.
Launch demo →