Challenge
Before
Brand-site operations depended on engineers, requiring code changes for every new collection launch. The marketing team couldn't publish at the right time.
- Content updates required engineer effortSeveral days to launch a new collection
- Convey the brand's world view with high-quality imagesSlow rendering without optimization
- Maintain the brand experience on smartphone / tablet tooPC-only optimization
- Acquire new customers from search enginesNo SEO optimization
Solution
After
On a WordPress custom theme, we built a content-operations flow the marketing team can run on its own. Responsive design, image optimization (WebP + lazy loading), and structured data for SEO optimization.
Brand top page · SS collection
