AMELA
Live Streaming Provider — New Platform Launch Story

ℹ︎For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mockups.

Bring an artist's live show to life withlow latency & interactivity.

StageCast is an entertainment streaming platform where artists and organizers go live and fans watch and interact in real time. It unifies low-latency, high-quality streaming, chat, tipping, and ticket sales on a single foundation.

The story of launching a new platform — built in-house from scratch — to solve the challenges of streaming in high quality, engaging with fans, monetizing events, and withstanding concurrent connections.

Low latency
Live streaming
Two-way
Real-time interaction
Monetization
Tickets & tipping
● LIVE 👁 12,480
Miki Amazing vocals! 🎤
Yui Sent a tip ✨
01
CLIENT
About the Client

A live streaming provider connecting fans and artists.

A provider that streams artists' and organizers' live events online, letting fans join from anywhere in the world. Streaming quality, interactivity, and monetization were at the core of the business.

There was a need to bring a sense of presence to fans who couldn't attend in person, plus a revenue model that lets artists keep performing.

B2C
Live streaming
Multi-language
Global viewership
3 roles
Viewer / Broadcaster / Operator
BUSINESS FLOW
STEP 1
Find events
Fans discover live shows
STEP 2
Buy ticket
Buy access online
STEP 3
Watch & interact live
Low-latency streaming + chat & tipping
STEP 4
Visualize revenue
Broadcasters track results
02
CHALLENGE
Design challenges to solve

Four design challenges behind the live experience.

Want to stream in high quality

Latency and unstable qualityhurt the sense of presence.

Want to engage with fans

With one-way streaming,two-way excitementcouldn't happen.

Want to monetize events

Revenue mechanisms such as tickets and tippingsimply didn't exist.

Want to handle concurrent load

When traffic spiked at popular events,the stream could go downwas a real risk.

03
ARCHITECTURE
The architecture we built together

Build a resilient streaming foundation, in-house from scratch.

A live streaming provider built its entertainment streaming platform in-house from scratch together with Amela. Low-latency streaming, real-time chat, ticketing/merchandise, multi-language, social login, and an admin console were unified on a single foundation.

AMELA
EXECUTION
Retention
Iterative development
0→1
Greenfield build
Area ①
Live streaming
Challenge
Latency and quality were unstable
Solution
Low-latency, high-quality live streaming
An immersive viewing experience
Area ②
Two-way interaction
Challenge
One-way, no excitement
Solution
Real-time chat & tipping
Two-way interaction with fans
Area ③
Monetization
Challenge
No revenue model
Solution
Ticket sales, merchandise & tipping
Monetize events in multiple ways
Area ④
Stable operation
Challenge
Crashes under concurrent load
Solution
Stable streaming via load balancing and caching
Never goes down, even at popular events
Frontend
ReactTypeScriptAnt Design
Backend
NestJSSocket.ioMySQL
Infra & RTC
AAgora RTCRedisAWS
04
IMPACT
The value the platform creates

The thrill of live, from anywhere.

An immersive viewing experience

Deliver the unity of being at the venue through low-latency streaming.

Deepen bonds with fans

Get everyone engaged two-way with chat and tipping.

Artist monetization

Support ongoing activity through tickets, merchandise, and tipping.

Stable even at popular events

A streaming foundation that stays up even as concurrent connections grow.

STAKEHOLDER
Fans
Viewers
Typically
Can't attend the venue in person
With StageCast
Join live from anywhere
Business impact
A wider audience
STAKEHOLDER
Artist
Broadcaster
Typically
Limited monetization options
With StageCast
Monetize with tickets and tipping
Business impact
Establish a recurring revenue source
STAKEHOLDER
Operations
Operator
Typically
High risk of streaming failures
With StageCast
Run large-scale streams on a stable foundation
Business impact
Scale up the business
DEMO

Experience StageCast with a working demo.

FLAGSHIP
Watch live

Watch low-latency live streams and experience real-time chat, tipping, and following.

Launch demo →
Events & Tickets

Find live events, buy tickets, and enter with one tap.

Launch demo →
Broadcast Studio

From the broadcaster's view, track viewers, revenue, and stream preview on a dashboard.

Launch demo →