Shoplink Co., Ltd. — New Platform Launch Story

ℹ︎For confidentiality, company names, project names and system images have been replaced with pseudonyms and mocks.

A chatbot-powered EC app,Built in-house from scratchwith.

ShopTalk is an EC mobile app where, beyond product search, cart, orders and coupons, a chatbot responds instantly to FAQs and purchase consultations. Both shopping and inquiries are completed within the app.

“In-app completion, chatbot, delivery/coupons, repeat promotion” — the story of launching a new platform: an app that satisfies all four axes essential to EC, built in-house from scratch in 11 months.

View the build story Try the demo View overview

Completion

Productsto payment

End-to-end in the app

Support

BotInstant response

FAQs and purchase consultation

Promotion

Coupon· Notifications

Boost repeat purchases

Handling

iOS / Android

Full admin panel included

ShopTalk🛒

Earbuds

¥12,800

Sneakers

¥8,900

🤖Free shipping on orders of ¥5,000 or more!

CLIENT

About the client

Shoplink Co., Ltd. — one of Japan's leading D2C companies.

Shoplink Co., Ltd. is an EC business selling its own products online. The quality of its smartphone-centric buying experience and of support before and after purchase shaped its sales.

Inquiry-handling load and cart abandonment were the challenges, and a mechanism to drive purchases was needed. We chose to build, from scratch and in-house, an EC app centered on a chatbot where shopping is completed end-to-end.

Experience

In-app completion

Handling

iOS/Android

Support

Bot-powered

Business flow — Search → Cart → Payment → Delivery

STEP

Find products

Category, search, recommendations

STEP

Add to cart

Apply coupon

STEP

Orders & payment

Completed in the app

STEP

Delivery and reorder

Tracking and repeat

CHALLENGE

Design challenges to solve

Four structural requirements for growing sales.

None of these is a matter of technology choice; they are business requirements tied directly to CVR, support cost and repeat rate. A design that “satisfies them all at once” was required in a new build from scratch.

Inquiry handling is heavy

Relying on manual work,Cost and response latencyincreases.

High cart abandonment

If doubts go unresolved,Drop off before buyingends up happening.

Delivery and coupons are complex

Mishandle the conditions, andCheckout errors and confusionoccurs.

it won't lead to repeat purchases

Without a reason to return,LTV doesn't grow。

ARCHITECTURE

The architecture we built together

Turning EC into a “foundation that sells” across four areas.

In-app completion, chatbot, delivery/coupons, repeat promotion — together with Shoplink Co., Ltd. we built the four areas essential to EC from scratch and in-house. The bot accompanies buyers at every stage of purchase, preventing drop-off.

EXECUTION

11months

Duration

36person-months

Total effort

Area ①

In-app completion

Challenge

Need to complete everything from products to payment on a smartphone.

Solution

Search, cart and payment end-to-end

A native experience with React Native.

Area ②

Chatbot

Challenge

Need to respond to inquiries instantly and prevent cart abandonment.

Solution

Automated FAQ and purchase consultation across the whole journey

Reduce the support load.

Area ③

Delivery & fees

Challenge

Need to handle delivery and coupon conditions accurately.

Solution

Centralize products, inventory and delivery in the admin panel

Flexible coupon conditions, too.

Area ④

Repeat promotion

Challenge

Need to encourage return visits and repeat purchases.

Solution

Boost with notifications, coupons and reordering

Maximize LTV.

MOBILE

React Native

Redux

Firebase

BACKEND

Laravel

MySQL

Admin panel (React)

SUPPORT

BChatbot PPush notifications

IMPACT

The value the platform creates

Shoplink Co., Ltd.'s “sales” accelerate.

This foundation continuously produces business outcomes — CVR, support efficiency and repeat rate — rather than technical metrics.

A foundation where shopping is completed

Move smoothly all the way from products to payment.

Reduce drop-off

The bot resolves doubts and prevents cart abandonment.

Design that streamlines support

Automated FAQ responses lower handling costs.

Nurture repeat customers

Notifications and coupons drive repeat purchases.

🛍️

STAKEHOLDER

Buyer

Generally

Doubts tend to make buyers hesitate.

At Shoplink,

Consult the bot and buy on the spot.

A better buying experience

Improved CVR

🎧

STAKEHOLDER

CS & support

Generally

Staff get bogged down answering the same questions.

At Shoplink,

The bot handles first-line responses, freeing staff to focus on hard cases.

Support efficiency

Cost reduction

📦

STAKEHOLDER

Operations & logistics

Generally

Orders, delivery and inventory tend to be siloed.

At Shoplink,

Operate everything centrally from the admin panel.

Better operational efficiency

Fewer errors

📊

STAKEHOLDER

Management

Generally

LTV and drop-off causes are hard to see.

At Shoplink,

Behavioral data lets you optimize your initiatives.

Higher sales and LTV

Data-driven growth

A chatbot-powered EC app,Built in-house from scratchwith.

Shoplink Co., Ltd. — one of Japan's leading D2C companies.

Four structural requirements for growing sales.

Turning EC into a “foundation that sells” across four areas.

Shoplink Co., Ltd.'s “sales” accelerate.

Experience ShopTalk through a live, working demo.