AMELA
EC business — new platform launch story

ℹ︎For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mockups.

Your EC — Secure · Instant · Automated.

ShopPulse is a custom EC platform heavily customized on top of EC-CUBE. Secure card payments via 3-D Secure, real-time order and inventory notifications, and operations automation are unified into a single foundation.

The story of launching a new, fully in-house platform built from scratch to solve the challenges of secure payments, instant order visibility, operations automation, and stability at peak season.

3-D Secure
Secure payments
Instant
Order alerts
Automated
Order operations
ShopPulse● Real-time
Order #10248
¥12,800 · 3-D Secure verified
Paid
Order #10247
¥4,500 · Issuing invoice PDF
Processing
Order #10246
¥28,000 · Flash sale
Preparing
01
CLIENT
About the client

An EC business targeting the Japanese market and aiming for growth.

An EC business selling its own-brand products online. Off-the-shelf EC alone could not adequately deliver secure payments, instant order visibility, and operations automation, so a flexible foundation that scales with the business was needed.

The key to business growth was combining a shopping experience buyers can trust with operations that never stop, even at peak season.

B2C
Online sales
24/365
Order handling
2 roles
Buyer / Operator
BUSINESS FLOW
STEP 1
Choose products
Buyer adds to cart
STEP 2
3-D Secure payment
Secure card payment
STEP 3
Instant order alerts
Reflected to operations in real time
STEP 4
Automate invoicing & shipping
Processed via async jobs
02
CHALLENGE
Design challenges to solve

Four design challenges underpinning business growth.

Want to pay securely

card Fraud risk, and buyers felt uneasy.

Want instant order visibility

Orders were noticed late, Response delays was occurring.

Want to automate operations

Invoicing & shipment prepManual work is a burden had become routine.

Don't want downtime even at peak

When sales drive traffic spikesPages become sluggishThere was concern.

03
ARCHITECTURE
The architecture we built together

Building an unstoppable EC foundation in-house, from scratch.

The EC business built a custom EC platform on EC-CUBE from the ground up together with Amela. Secure payments, real-time notifications, operations automation, invoicing, and the admin console were unified into a single foundation.

AMELA
EXECUTION
Continuous
Improvement work
0→1
New build
Area ①
Payment
Challenge
Fraud risk and buyer anxiety
Solution
Secure card payments with 3-D Secure
Deter fraud with identity verification
Area ②
Alert & track
Challenge
Slow to notice new orders
Solution
Real-time order and inventory alerts
Reflected instantly in the admin console
Area ③
Ops automation
Challenge
Invoicing and shipment prep were manual
Solution
Automate order processing with async jobs
Auto-issue invoice PDFs
Area ④
Stable uptime
Challenge
Sluggish under peak-season traffic
Solution
Stable operation via caching and load balancing
No downtime during sales
Frontend
Vue.jsBootstrapSass
Backend
Symfony (EC-CUBE)PHPStripe
Infra
PostgreSQLRedisAWS
04
IMPACT
The value the platform creates

Buy with confidence. Operate without downtime.

Prevent drop-off with secure payments

ShopPulse — Development Story | AMELA

Faster order handling

Real-time notifications so no order is missed and every one gets an immediate response.

Greatly reduce operational workload

Automate invoicing and shipment prep, eliminating manual work.

Stable operation even at peak

A foundation that stays up even under sale-time traffic spikes.

STAKEHOLDER
Buyer
End users
Typically
Payment anxiety causes hesitation to buy
With ShopPulse,
Shop with confidence via 3-D Secure
Business impact
Higher checkout completion rate
STAKEHOLDER
Operations staff
Orders & shipping
Typically
Buried in manual order processing
With ShopPulse,
Instant and low-effort via alerts and automation
Business impact
Continuously cut operational workload
STAKEHOLDER
Management
Business owner
Typically
Worry over lost opportunities at peak season
With ShopPulse,
Secure sales opportunities with stable uptime
Business impact
Headroom to invest in growth
DEMO

Experience ShopPulse through a live, working demo.

FLAGSHIP
Order Dashboard

Track orders and payments in real time. Advance status with one click, reflected instantly.

Launch demo →
3-D Secure payment flow

Experience the flow from cart → identity verification (3-D Secure) → payment complete.

Launch demo →
Product & Inventory

Browse the product master and stock. Experience the flash-sale countdown too.

Launch demo →