Sereno is a relaxation-salon booking platform that provides a dedicated app for customers, owners and therapists.
“Booking experience, shift management, store operations and real-time communication” ─ the story of launching a new platform, built in-house from scratch in 7 months, that satisfies the four axes a salon booking needs all at once.
The Sereno operating company focused on the booking experience of relaxation salons. It provides dedicated apps for customers, owners and therapists, offering a service that digitally connects everything from booking to store operations.
At its core, Sereno is the platform supporting everything from store and course search to booking, shift and store operations, real-time chat and notifications. With an experience optimized per role, it raises customer satisfaction and operational efficiency at once.
None of these were about technology choices; they were business requirements tied directly to customer satisfaction, staff utilization, store operations and immediacy of communication. Building anew from scratch required a design that “makes them all hold true at once.”
Booking experience, shift management, store operations and real-time communication ─ we built the four domains a salon booking needs entirely in-house, from scratch. Together with the Sereno operating company, we deliver an optimal experience for customers, therapists and owners alike.
EXECUTION
React Native
i18next
⟳CodePush
Express
MongoDB
MySQL
Redis
Socket.io
OneSignal
This platform continuously produces business outcomes ─ booking experience, staff utilization, store operations and customer satisfaction ─ rather than technical metrics.