Amela
Tsubasa Distribution Service Co., Ltd. — new platform launch story
ℹ︎ For confidentiality, company names, project names and system images have been replaced with pseudonyms and mock-ups.

Dispatch on paper and in Excel — one platform.

RouteCast is a delivery operations platform connecting order, dispatch, delivery and invoicing end to end.

Manual dispatch planning, an invisible field and fragmented data — answered with an admin console and a driver app built in-house from scratch. This is the story of that launch.

Deliveries per day
12,000+
Active drivers
500+
Delivery depots
80+ depots
On-time rate
98.6%
Deliveries today
Ken Sato · 2 t truck
3/8 done
1
Marukoshi Kenzai
Shinagawa XX 3-12 · 13:00–15:00
Aozora Home Centre
Delivered
Report delivery complete
01
CLIENT
About the client

Tsubasa Distribution Service holds up delivery sites nationwide.

Tsubasa Distribution Service is a wholesaler of building materials and supplies running delivery operations nationwide. With many depots, drivers and trading partners, getting a large volume of orders delivered accurately every day was the lifeline of the business.

Yet dispatch planning, delivery instructions and invoicing were mostly done by hand on paper and in Excel. What was happening in the field was invisible and the data was fragmented. A delivery foundation that never stalls was needed to carry the growth.

12,000+
Deliveries per day
80+ depots
Delivery depots nationwide
500+
Active drivers
How a delivery reaches its destination
STEP 01
Orders & import
Orders unified by CSV or manual entry
STEP 02
Dispatch & optimisation
Automatic dispatch by depot, area and route
STEP 03
Delivery & GPS tracking
Map routes and progress made visible in the app
STEP 04
Completion & invoicing
Tallied automatically from completion report to invoice
02
CHALLENGE
The design problems to solve

Manual delivery becomes a foundation that never stalls. Four problems.

How to build dispatch quickly and accurately

Manual dispatch depends on individuals, and reshuffling takes Hours. It becomes the bottleneck to growth.

How to make the field visible

With no view of where drivers are or how far they have got, spotting delays Relying on phone calls.

How to unify the data

Order and invoicing sat apart, and double entry in Excel Transcription errors occur.

How to deliver changes instantly

With paper delivery slips, same-day changes do not reach the field quickly

03
ARCHITECTURE
The architecture we built together

Four areas, built in-house from scratch.

Order, dispatch, delivery and invoicing were brought onto one platform. Together with Tsubasa Distribution Service we designed from scratch an architecture where the web console for administrators and the mobile app for drivers stay in real-time sync on the same foundation.

Amela
EXECUTION
12 months
Duration
90 person-months
Total effort
Area ①
Orders & dispatch
Challenge
Manual dispatch planning depends on individuals and takes time
Solution
A dispatch board by depot and area + route optimisation
From order import to dispatch on one screen
Area ②
Delivery & GPS
Challenge
What drivers are doing in the field is invisible
Solution
A driver app with GPS tracking and map routes
Progress reflected in the admin console in real time
Area ③
Completion & invoicing
Challenge
Order and invoicing sit apart, and transcription errors follow
Solution
Invoices tallied automatically from completion reports, with CSV hand-off
Proof managed in one place, with photos and signatures
Area ④
Changes & notifications
Challenge
Same-day delivery changes do not reach the field
Solution
Instant notifications to the app + OTA delivery
Changes and improvements reach the field without stopping
Mobile
React Native Google Maps
Frontend
React Ant Design Highcharts
Backend
Laravel MySQL AWS S3
04
IMPACT
The value the platform creates

The delivery front line, on a foundation that never stalls.

Speed and accuracy of dispatch

Manual dispatch made fast by a board and route optimisation.

The field, visible in real time

GPS makes progress visible, so delays can be answered quickly.

Order to invoice, unified

Fragmented data and transcription errors gone, operations lighter.

Field response that never stalls

Changes and improvements reach the app at once.

STAKEHOLDER
Dispatcher
Head office
Typically
Dispatch done by hand on paper and in Excel
With RouteCast,
Fast, optimal dispatch from the board
Business impact
Dispatch effort cut sharply
STAKEHOLDER
Driver
Field
Typically
Operating on paper slips and phone calls
With RouteCast,
Map routes and easy reporting
Business impact
The load on the field is eased
STAKEHOLDER
Accounting
Finance
Typically
Double entry in Excel causes transcription errors
With RouteCast,
Invoices tallied automatically from completion
Business impact
Invoicing accuracy rises
STAKEHOLDER
Trading partners
Shippers & customers
Typically
Delivery status is hard to read
With RouteCast,
On-time delivery and solid proof
Business impact
Reliability rises
DEMO

Three points of view, through a working demo.

Try the dispatcher, driver and administrator experiences right in the browser.

FLAGSHIP
Dispatch board

Filter the orders and assign the right driver; the status updates in real time.

Launch demo →
Driver app

Check today's deliveries and the map route, and report completion in one tap.

Launch demo →
Analytics & invoicing

Read the delivery KPIs and monthly trend, and manage invoicing and payment by customer.

Launch demo →