Automotive & Mobility Web (brand site + CMS)
RoadNest — Camper Van Brand Site & CMS

From each model's world-view to purchase consultation — the brand experience on the web.Operations also done in-house。

Outdoor Mobility Co., Ltd. — A camper van brand site that publishes model lineup, equipment, price and lifestyle, and leads to inquiries. Update in-house from the CMS, no expertise needed.

All models
Specs & gallery listing
List down to equipment and price
In-house
Update via CMS
Models, news, cases
Inquiry
Brochure-request & visit-booking flow
Prevent lost leads
Challenge
Before

Models' appeal wasn't fully conveyed and content updates depended on an agency. Information went stale, and hard-won visitors weren't converted into inquiries.

  • Convey models' appeal with photos and specs
    Static info, hard to update
  • Grow fans through lifestyle proposals
    Operational load of publishing
  • Lead to inquiries and brochure requests
    Weak flow loses leads
  • Update in-house without expertise
    Agency-dependent: slow and costly
Solution
After

Showcase each model's gallery, specs, equipment and price attractively, grow brand fans with lifestyle articles, build an inquiry flow, and let everything be updated in-house from the CMS — a complete brand site.

Acquisition journey: visit ~ compare ~ details ~ inquiry TopBrandWorld-view LineupModel listFilter Model detailsGalleryEquipment & price LifeStyleCase articles InquiryBrochure From browsing to brand fans and prospects CMS layer (operated in-house, no expertise needed) Model adminEquipment & price NewsNews delivery LifestyleArticles & cases Sites & FAQBasic info Updates apply instantly from the admin panel — no more agency dependency
www.roadnest.example.jp/line-up
View models ¥●●●0,000 ¥●●●0,000
Lineup — from model cards to details, gallery and price
Tech stack Laravel PHP 8 MySQL Blade laravel-mix
6 months
18person-months
Considering this for your company? → info@amela.vn