RoadNest is a brand site that unifies a camper van model lineup, lifestyle content and inquiry flow. With its CMS, you can update it in-house without specialist knowledge.
‘Model appeal · content operations · acquisition flow · in-house operations’ — the story of launching a new platform, built in-house from scratch in 6 months (CMS included), satisfying all four axes a brand site needs at once.
Outdoor Mobility is a manufacturer and retailer of camper vans. Its strengths are a diverse model range and proposals that fit each user's lifestyle.
Meanwhile, websites tend to go stale, with updates dependent on an agency. They chose to build — in-house and from scratch, CMS included — a brand site that promotes their models and stories themselves and turns interest into inquiries.
None of these are about technology choices; they are business requirements tied directly to brand value, inquiry volume and operating cost. A from-scratch build needed a design that ‘makes them all work at once.’
Model appeal · content operations · acquisition flow · in-house operations — together with Outdoor Mobility, we built the four areas a brand site needs from scratch and in-house, CMS included. Updates apply instantly from the admin panel.
EXECUTION
Laravel
PHP 8
MySQLBlade
Mlaravel-mix
AaxiosThis foundation continuously produces business outcomes — brand value, inquiry volume and operating efficiency — rather than technical metrics.