Every wall layout change required development, so updates were slow; reward grants and conversion settlement were manual and error-prone. Ad performance could not be tracked in real time, and ad-slot and gift-code management relied on individual know-how.
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Update the wall without involving developmentDev ticket for every layout change
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Eliminate manual errors in reward grants and settlementManual settlement / missed or duplicate grants
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Track ad performance in real timeDaily-batch-only aggregation / no real-time view
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Centrally manage ad slots and gift codesScattered per media / key-person dependency
Media operators build layouts themselves with a drag-and-drop, no-code wall builder. Ads, rewards, and settlement are split into microservices, and conversions are aggregated in real time via batch and Elasticsearch. Operators update the wall same-day, users get the optimal reward experience, and advertisers see performance.