Amela
ℹ︎For confidentiality, company names, project names and system images have been replaced with pseudonyms and mock-ups.
A reuse operator's new-platform launch story

That value —Turn it into cash with just your phone

ReLuxe handles buyback of watches and luxury goods — Complete it on the phonereuse (buyback) app. It brings in-app appraisal, e-contracts, identity verification, pickup & shipping, and bank payouts together into a single app.

The challenges unique to buyback — the hassle of bringing items to a store, opaque appraisals, and slow payouts —Built in-house from scratch in 9 months — this is the story of launching that new platform.

Cumulative appraisal requests
Tens of thousands+
Payout speed
As soon as same day
Supported OS
iOS / Android
Build duration
9 months
ReLuxe
Appraise & buy back on the phone
Appraisal result
¥184,000
Proceed with buyback at this amount
01
CLIENT
About the client

A “reuse operator” completing buyback entirely on the smartphone.

The client launched a platform to expand their buyback (reuse) business for watches, luxury goods and more — from a store-centric model to one completed entirely on a smartphone. The goal was to let users sell easily from home, with transparent appraisals and fast payouts.

The key to success is “Convincing in-app appraisal × legally compliant identity verification × fast cash-out”. Appraisal, contract, identity verification, shipping and payout had to be designed as one — an experience where people can sell with confidence without going to a store.

Tens of thousands+
Projected appraisal requests
iOS / Android
Unity single codebase
As soon as same day
Payout of the buyback amount
BUSINESS FLOW — The buyback journey
STEP 01
Appraisal
Enter photos and condition to see the appraisal in-app
STEP 02
Contract & identity verification
Agree to the e-contract and complete identity verification (KYC)
STEP 03
Pickup & shipping
Request pickup from home and ship the item
STEP 04
Payout
After inspection and appraisal, payout to your bank account as soon as the same day
02
CHALLENGE
Design challenges to solve

Four design challenges in creating an experience where people can sell with confidence.

More than mere functional requirements, these wereEase of use · appraisal you can trust · legal compliance · speed of cash-out — design challenges tied directly to business growth.

How to eliminate the hassle of visiting a store
If it's all done on the phone,Barriers to use drops significantly.
How to make appraisals more convincing
If the appraisal is visible on the spot,Close rate rises.
How to build in identity verification
Complete legally compliant KYC in-app, andTrust is guaranteed.
How to make payouts faster
With same-day payouts,Satisfaction and drive repeat use.
03
ARCHITECTURE
The architecture we built together

We built, from scratch and in-house, an experience where people can sell with confidence

The four design challenges were engineered together as a connected set of features completed entirely in-app (with Amela).

Amela
EXECUTION
9 months
Build duration
6 people
Team
Area ①
Phone appraisal
Challenge
Requires a store visit — a hassle
Solution
Instant appraisal in the app
Present an appraisal from photos and condition
Area ②
Contract & identity verification
Challenge
Procedures are fragmented and cumbersome
Solution
E-contract + in-app KYC
Legally compliant identity verification
Area ③
Pickup & shipping
Challenge
Shipping is a hassle
Solution
Request home pickup
Easy shipping with no waybill needed
Area ④
Payout
Challenge
Slow to turn into cash
Solution
Payout to your bank account as soon as the same day
Manage deposits and withdrawals in a wallet
App
Unity C# Firebase
Backend
Laravel OAuth (Passport)
Infra
AWS S3 Identity verification (KYC)
04
IMPACT
The value the platform creates

Turning “sell with confidence, without leaving home” into a system.

A buyback experience with no store visit
A smartphone-complete flow removes barriers to use.
An appraisal you can trust
The appraisal is visible on the spot, making deals easier to close.
Compliance-backed peace of mind
In-app KYC ensures trustworthy transactions.
Fast cash-out
Same-day payouts improve satisfaction and repeat use.
💁
STAKEHOLDER
User
Typically
You have to bring items to a store
With ReLuxe,
Everything from appraisal to payout, done on the phone
Business impact
Sell without leaving home
🔍
STAKEHOLDER
Appraiser
Typically
In-store handling caps the volume
With ReLuxe,
Remote appraisal via an appraisal queue
Business impact
Throughput increases
🛡️
STAKEHOLDER
Operations
Typically
Identity checks and payout management are cumbersome
With ReLuxe,
Centralized management of KYC review and payouts
Business impact
Operate safely
05
DEMO
Three scenarios

Experience buyback through a working demo.

* Each scenario runs on mock data. In your browser, index.html just by opening it (no build required).