Market research Web (3 sites)
RealVoice Panel — Consumer Panel × Offline Venue Tests · Integrated Research Platform

B2B researchers × B2C monitors on one platform. Spanning online and offline — the next-generation research-execution platform.

InsightLab Inc. — Built a new marketing-research platform running everything from recruitment to online responses, venue tests, and points rewards on a single platform, supporting a monitor panel of 50,000+.

50,000+
Monitor panel registration scale
Segment by attribute, industry, region
1,000+
Annual surveys conducted
Online + venue tests
3 sites
Integration (recruit / respond / manage)
Unified operations on a single data store
Challenge
Before

Existing research operations relied on fragmented tools, with panel recruitment, distribution, responses, and reward payouts stitched together by hand — turnaround delays and falling response rates held back growth.

  • We want to distribute quickly to a membership panel
    Days to start distribution / manual delivery
  • We want venue tests on the online platform too
    No tablet-distribution or guardian-present flow
  • We want to auto-reward responses with points
    Manual crediting in Excel / hundreds of hours a month
  • We want to distribute to monitors segmented by industry × region
    No segmentation / blanket sending
Solution
After

Recruit → attribute registration → distribution → response → points reward → re-recruit, all unified on one platform. Researchers get a highly flexible survey builder, monitors get easy mobile/venue/tablet responses, and operations get automatic points and auto-segmentation.

An integrated ecosystem connecting researchers × monitors through a hub Researcher B2B / company Request/Distribute Monitor B2C / consumer Respond/Reward RealVoice Panel Integrated research platform Survey builder Branching / varied questions Member portal Register / Respond / History Venue · tablet Offline fieldwork linkage Points rewards Auto-credit / exchange Subsystem linkage: CAPI measurement + marketing analytics + industry × region segmented distribution
monitor.example.jp/list-survey
RealVoice Panel Balance 3,250pt Available surveys 12 Food Breakfast Habits Survey ~5 min / 15 questions +50pt response Venue New Product Tasting · Tablet Survey ~45 min / Shibuya venue +800pt reserved Kids Toy Pre-Test (Guardian Present) ~20 min / guardian approval req. +300pt response Survey list History Points exchange
Member portal — choose online / venue / kids surveys on one screen, with automatic points rewards on response
TECH Laravel LimeSurvey MySQL WordPress jQuery/Bootstrap
8 months
5-person team
3Site integration
Considering adopting it at your company? → info@amela.vn