Challenge
Before
Steel ordering ran mainly on phone and fax; quoting and specifying dimensions took effort, and cutting to the required size fell on the customer. The jargon barrier also kept new customers away.
-
Order steel easily online instead of by phone and faxQuoting and ordering cost time and effort
-
Have it cut and processed to size before deliveryBuying standard sizes plus self-processing is a burden
-
Choose the right grade for the job from a wide rangeSo many types that choosing is hard
-
Make selection possible for first-timers despite the jargonThe expertise barrier
Solution
After
Quote-to-order completed online for ordering staff, made-to-order cutting to exact sizes for the shop floor, and a glossary that makes selection easy for first-time customers — a specialist store that takes steel procurement fully online.
Steel order screen — specify grade, size and sheet count and the quote is computed automatically