Amela
Koei Metal Co., Ltd. — platform build story
ℹ︎ For confidentiality, company names, project names and system images have been replaced with pseudonyms and mock-ups.

An e-commerce platform delivering steel cut to order — built in-house from scratch.

PlateForge is a specialist e-commerce site where hot-dip galvanized, cold-rolled and hot-rolled steel plate can be ordered online by grade, size and processing, then cut to size and delivered.

Online order intake, made-to-order cutting, instant quoting and easy selection — a platform meeting all four axes steel procurement requires, built in-house from scratch in 8 months — the story of that new platform launch.

Grade × size × processing
10,000+ combinations
A wealth of combinations
Made-to-order cutting
1mmUnit
Cut to the required size
Online order intake
24Time
Phone & fax → web
Processing quote
Computed automatically
Instantly from the combination
01
CLIENT
About the client

Koei Metal — one of the leading names driving steel distribution in Japan.

Koei Metal Co., Ltd. is a distributor handling a wide range of steel plate — hot-dip galvanized, cold-rolled, hot-rolled and stainless. They set out to replace order intake that ran mainly on phone and fax, and the burden on customers of cutting standard-size stock themselves, with a new mechanism that completes everything online.

Pick a steel grade, specify the size and quantity you need, get an automatic quote, and receive the material cut to size — PlateForge takes the whole of steel procurement online.

Combinations handled
10,000+
Grade × size × processing
Made-to-order cutting
1mm
specified in units of
Online order intake
24h
Order anytime
BUSINESS FLOW — steel delivered cut to order
STEP 1 · Select
Specify grade and size
Enter the number of sheets
STEP 2 · Quote
Quote computed automatically
Instantly from the combination
STEP 3 · Order
Order online
Member / guest
STEP 4 · Deliver
Cut, processed and shipped
Delivered at the size you need
02
CHALLENGE
Design problems to solve

The four structural requirements the platform had to meet.

None of these were questions of technology choice; they were business requirements tied directly to order-intake efficiency, processing burden, price presentation and new-customer acquisition. Building from scratch demanded a design that satisfies all of them at once.

Without moving order intake online, the team stays stretched
Continuing phone- and fax-centred order intake keeps manual quote and order handling a bottleneck.
Without taking processing in-house, the burden stays with the customer
Selling only standard sizes leaves the customer needing their own cutting and processing, creating offcuts and extra labour.
Without automating quotes, prices come back late
Relying on hand calculation for grade × size × processing combinations means quoting takes time and opportunities slip away.
Without designing for easy selection, new customers drop off
Leaving the jargon barrier in place means first-time customers hesitate over selection and drop off before buying.
03
ARCHITECTURE
The architecture we built together

Steel procurement, turned into an extensible foundation across four areas.

Together with Koei Metal Co., Ltd. we built all four areas — online order intake, made-to-order cutting, instant quoting and easy selection — in-house from scratch, embedding steel-specific processing-quote logic on top of the robust EC-CUBE commerce foundation.

Amela
EXECUTION
8 months
Duration
48 man-months
Total effort
Area ①
Online order intake
Challenge
Make steel ordering that runs on phone and fax completable online
Solution
Completed online on EC-CUBE
Membership, cart and orders end to end
Area ②
Made-to-order cutting
Challenge
Let cutting and processing to the required size be specified at order time
Solution
Cut and shipped to the specified size and quantity
Cut to the required size and delivered
Area ③
Instant quote
Challenge
Compute prices instantly across the many grade × size × processing combinations
Solution
Computed automatically by processing-quote logic
Unit price and total derived from the combination
Area ④
Easy selection
Challenge
Solve the problem of jargon leaving new customers unsure what to pick
Solution
Glossary and tips provided
A path first-timers can follow
Frontend
jQuery SSmarty
Backend
PHP EEC-CUBE
Infra
MySQL Docker
04
IMPACT
The value the platform creates

Digitalising steel procurement at Koei Metal, accelerated.

This foundation continuously produces business outcomes — order-intake efficiency, a lighter processing burden and new-customer acquisition — rather than technical metrics.

A foundation that never stops taking orders
Quote through to order completes online, so orders can be taken around the clock.
Designed to shoulder the processing burden
Deliver cut to the exact size required, cutting the processing effort customers must spend.
Prices can be quoted instantly
Quotes are computed automatically from the combination and flow straight into an order.
A foundation that brings in new customers
A glossary makes selection easier and reduces drop-off among first-time customers.
STAKEHOLDER
Ordering staff
Procurement & purchasing
Typically
Quoting and ordering by phone and fax takes time
At Koei Metal
Quote through to order, completed online
Business impact
Shorter procurement lead time
STAKEHOLDER
The shop floor
Processing & fabrication
Typically
Standard-size stock must be cut and processed in-house
At Koei Metal
Delivered cut to the exact size required
Business impact
Less processing effort and fewer offcuts
STAKEHOLDER
New customers
First purchase
Typically
Jargon makes choosing a grade confusing
At Koei Metal
A glossary lets first-timers choose with confidence
Business impact
New-customer acquisition · lower drop-off
STAKEHOLDER
Platform operator
Order intake · operations
Typically
Order intake and quoting depend heavily on people
At Koei Metal
Streamlined by online intake and instant quoting
Business impact
Less manual order handling · scalable
05
DEMO
Three scenarios

Experience PlateForge through a working demo.