Challenges
Before
Even with many benefit offers, for employees it was “hard to know what’s where, and a hassle to use.” As a result only a fraction were used, and a valuable program was buried in low usage.
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Deliver diverse perks employees can easily findToo many offers, so they get buried
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Make the coupon you want instantly usablePaper- and inquiry-based, so usage stays low
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Suggest perks tailored to each personLacking personalization
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Complete request-to-use entirely on a phoneDigitalization lags behind
Solution
After
Built a member portal that makes perks across 6 categories easy to find via search and recommendations, with coupons used instantly as digital tickets. Favorites, browsing history and rankings deliver each person’s ideal benefits experience from a single phone.
Member home — cross-category recommended perks, coupons & rankings