WelfareLink Inc. — new platform launch story

ℹ︎For confidentiality, company names, project names and system images are replaced with pseudonyms and mock-ups.

Employee benefits, built in-house from scratch — a member portal.

PerkPort is an employee-benefits membership platform that delivers nationwide perks and coupons to a company’s employees. It makes all 6 categories — Dining, Leisure, Shopping, Childcare, Skill-up and Travel — usable from a single phone.

“Findability, usability, personalization, phone-first” — the launch story of a new platform built in-house from scratch in 10 months, meeting all four axes essential to employee benefits at once.

See the build story Try the demo See the overview

Listed perks

Tens of thousandsitems

Nationwide · membership-based

Cross-category

6Areas

Dining / Play / Shop / Care / Learn / Travel

Coupon use

InstantIssuance

Digital ticket

Experience

PhoneAll-in-one

From search to use

app.perkport.example.jp

Dining Leisure Shopping Travel

Café perk

20%OFF

Hot-spring plan

¥3,000 off

CLIENT

About the client

WelfareLink Inc., a leading domestic player driving employee-benefit services.

WelfareLink Inc. provides employee-benefit memberships for companies. It partners with merchants and services nationwide to deliver a wide range of perks to members.

Meanwhile there were challenges: “the more offers, the harder employees find them” and “coupons go unused.” To lift usage, they chose to build a portal in-house from scratch that delivers the right perks to each member.

Listed perks

Tens of thousandsitems

Coverage area

Nationwide

Four structural requirements that decide usage.

None of these are merely technical choices — they are business requirements tied directly to benefit usage, satisfaction and operating efficiency. Building new from scratch required a design that satisfies them all at once.

The more perks, the more they get buried

Just listing offers, employees can’t find or use them fall into disuse.

Coupons go unused

Staying paper- and inquiry-based, the barrier to usestays high and the program becomes a formality.

A one-size-fits-all offer doesn’t land

Without personalization, the perks that fit each persondon’t reach members, so satisfaction stalls.

Can’t complete it on a phone

If the experience is poorly designed, the journey from request to usegets fragmented and drop-off rises.

ARCHITECTURE

Together-built architecture

Employee benefits, turned into a “platform people use” across four areas.

Findability, usability, personalization and a phone-first experience — together with WelfareLink Inc. we built all four areas essential to employee benefits in-house from scratch. Multilingual support and SSR balance member experience with searchability.

EXECUTION

10months

Duration

36man-months

Total effort

Area ①

Findability

Challenges

Members need to reach the right perk quickly out of tens of thousands.

Solution

Cross-category search and filtering across 6 categories

SSR balances searchability with SEO.

Area ②

Usability

Challenges

Coupons need to be made “ready to use right away.”

Solution

Instant issue and use via digital tickets

Makes paper and inquiries unnecessary.

Area ③

Personalization

Challenges

Each member needs the most relevant perks shown to them.

Solution

Recommends via favorites, browsing history and rankings

Reflects behavioral data on the home screen.

Area ④

Phone-first

Challenges

The flow from request to use needs to connect seamlessly.

Solution

End-to-end experience with a responsive UI

Member authentication and multilingual too.

FRONTEND

Nuxt.js

Vue.js

Vuetify

TypeScript

UI & I18N

Ant Design Vue

i18n (ja/en) Vvee-validate

DELIVERY

SSSR / SEO AMember authentication Msitemap

IMPACT

The value the platform creates

WelfareLink Inc.’s “benefits employees actually use”, accelerated.

This platform continuously generates business outcomes — usage, satisfaction and operating efficiency — not just technical metrics.

A platform where perks are found

Cross-category search and recommendation help employees reach the perks they want.

Coupons ready to use

Digital tickets complete the flow from request to use without a break.

A design optimized for each individual

It learns from behavioral data to maximize each member’s experience.

Can focus on operations

Less paper and inquiry handling, so staff can focus on improving the program.

🧑‍💼

STAKEHOLDER

Member (employee)

Typically

With too many perks, they tend to stay buried and unused.

At WelfareLink

Choose from recommendations and use it instantly on your phone.

Higher benefit-usage rates

Satisfaction improves too

🏢

STAKEHOLDER

Benefits manager

Typically

Easily buried in paper and inquiry handling.

At WelfareLink

Going digital cuts down inquiries.

Lower operating workload

Focus on program improvement

🤝

STAKEHOLDER

Merchants & partners

Typically

Even when perks are offered, they hardly reach members.

At WelfareLink

Recommendations and rankings drive more traffic to merchants.

More traffic and usage

Higher partnership value

📊

STAKEHOLDER

Management

Typically

Benefits’ impact is hard to see.

At WelfareLink

Usage data makes the impact visible.

Maximized return on investment

Data-driven decision-making

Employee benefits, built in-house from scratch — a member portal.

WelfareLink Inc., a leading domestic player driving employee-benefit services.

Four structural requirements that decide usage.

Employee benefits, turned into a “platform people use” across four areas.

WelfareLink Inc.’s “benefits employees actually use”, accelerated.

Experience PerkPort with a live, working demo.