Amela
StellaVoice Inc. — New-Platform Launch Story
ℹ︎For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mock-ups.

A membership platform connecting creators and fans — In-house from scratch

OshiHub is a membership platform that unifies paid content streaming, subscriptions, fan engagement, and payout settlement for popular creators — a space for fandom where creators and fans connect directly.

The wish to protect content, automate payout settlement, and close the distance with fans was, together with 10 months, built in-house from scratch: this is that new-platform launch story.

Registered creators
2,000+
Monthly active fans
500K+
Subscription retention rate
92%
Payout settlement
Automation
OshiHub
Spring exclusive live held
🔒
Monthly plan sign-up
01
CLIENT
About the client

StellaVoice Inc., a leader in the creator economy.

StellaVoice Inc. operates a membership community bringing together creators across many genres — music, talk, illustration, dance, and more. It is expanding around an experience where fans can directly support the creators they love.

The business model spans monthly subscriptions, pay-per-view, tipping, and event participation by fans. Creators keep most of the content revenue, while the platform handles streaming infrastructure, payments, and settlement.

2,000+
Registered creators
500K+
Monthly active fans
8
Supported genres
BUSINESS FLOW
🎨
STEP 1
Creator posts
Deliver paid content
🔒
STEP 2
Fan billing
Unlock by joining a plan
💬
STEP 3
Engagement & tips
Chat & events
🏦
STEP 4
Payout settlement
Auto-tally → payout
02
CHALLENGE
Design challenges to solve

Four design challenges at launch.

This went beyond a technical issue — it was a business challenge tied directly to creator revenue, fan satisfaction, and platform reliability.

How to prevent paid-content leakage

Exclusive videos and images, paying users only— without a way to deliver them, creators cannot post with confidence.

How to automate payout settlement

When monthly, per-view, tips, and events are mixed, manual tallying is prone to errors and delays.

How to visualize fan enthusiasm

Without chat, tips, or rankings, the lasting bond between fans and creators won't grow.

How to raise retention

Monthly billing is a battle against churn. A design that drives return visits with back issues and exclusive perks is essential.

03
ARCHITECTURE
The architecture we built together

Built in-house from scratch, spanning four domains end-to-end.

Together with StellaVoice, we built everything from posting to billing, streaming, and payout settlement in-house from scratch. By specializing each area, we achieved content protection, automated settlement, fan engagement, and higher retention all at once.

Amela
EXECUTION
10
months
72
person-months
Domain ①
Content protection
Challenge
Paid content could be viewed by anyone
Solution
Deliver only to paying users via signed URLs
A paywall tied to plan permissions
Domain ②
Billing & payout settlement
Challenge
Tallying multiple revenue streams by hand
Solution
Auto-tally revenue and distribute it to creators
Unify monthly, per-view, tips, and events
Domain ③
Fan engagement
Challenge
One-way streaming doesn't grow relationships
Solution
Real-time chat, tipping, rankings
Visualize enthusiasm and energize the community
Domain ④
Higher retention
Challenge
Monthly subscriptions get canceled quickly
Solution
Design return visits with back issues and exclusive perks
Achieved 92% retention
Frontend
Next.js (PWA)ReactTailwind
Backend
NestJSMySQLRedisSocket.io
Infra & Payments
AWS S3 / CloudFrontGGMO Payment
04
IMPACT
The value the platform creates

A foundation where creators and fans connect directly.

A foundation for posting with confidence

With content protection, creators can focus on creating with monetization assured.

Automated payout settlement

Automatically tallies and splits complex revenue, end-to-end through to payout.

Fan enthusiasm made visible

Tipping, rankings, and top-fan lists make support visible.

A recurring business model

A return-visit design sustaining a 92% retention rate established stable monthly revenue.

DEMO

Three experiences in a live, working demo.

Three scenarios — fan, creator, and admin — built with mock data.