Amela
E-commerce / Order management
Craft Gift Co., Ltd. — Platform Build Story

ⓘ For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mock-ups.

Everything from EC order intake through processing, embroidery, shipping, and documents — built in-house from scratch.

OrderForge is an order-, production- and shipping-management platform that supports EC order fulfillment for original goods (embroidery, name-printing, wrapping). It handles everything from automatic EC order import to document output on a single core system.

Transcription-free order management, clear work instructions, one-click documents, and unified progress tracking — a platform that meets all four axes required for personalized-product EC order operations, built from scratch in 7 months — the story of launching this all-new in-house platform.

View the build story Try the demo View overview
Order-processing effort
-70%
Automate from import to documents
Document output
One click
Auto-generate purchase orders and delivery notes
Progress management
Centralization
All three roles share the same progress
Paper work instructions
Zero
Prevent missed instructions and rework
admin.orderforge.example.jp
Processing & embroidery OF-20614-001 2 days to due date
✓
Order
2
Processing
3
Packing
4
Shipping
Embroidery content
Initials "M.T" / Mincho serif / navy thread
Wrapping
Gift box + ribbon (red) / return-gift label (uchiiwai)
Mark as complete
Documents
01
CLIENT
About the client

One of Japan's leading players driving the personalized-EC market: "Craft Gift Co., Ltd."

Craft Gift Co., Ltd. sells personalized original goods — embroidery, name-printing, gift wrapping and more — through its own EC store. Because these gift-driven products see high demand, every single order generates its own "individual spec": embroidery content, gift labels (noshi), and message cards.

Orders received via EC are split across three roles — order management, production, and accounting (purchasing) — and progressed from processing and embroidery through wrapping, shipping, and document output. The client needed a way to run this entire fulfillment operation on a single core system, free of personal dependency.

Products handled
Original goods
Embroidery, name-printing, and wrapping supported
Integration
EC order auto-import
Eliminate double entry of orders
Operating roles
Three roles, one progress
Order management / Production / Accounting
Business Flow
STEP 01
Automatic EC-order import
Reflects order number, due date, and payment status
STEP 02
Order management & processing/embroidery instructions
Structure embroidery, gift labels, and wrapping
STEP 03
Wrapping & shipping
Packing and dispatch via per-process queues
STEP 04
Document output of purchase orders/delivery notes
One-click PDF generation and CSV integration
02
CHALLENGE
Design challenges to solve

The four structural requirements demanded of the platform.

None of these were matters of technology choice — they were business requirements tied directly to order accuracy, production quality, document effort, and on-time delivery. Building anew from scratch required a design that could "satisfy all of them at once."

Turning orders into ledgers by hand invites double entry and transcription errors
In an operation that manually transcribes EC orders into Excel or paper ledgers, input load and mistakes grow in proportion to order volume. Automating import must be the premise of the design.
When work instructions vary on paper, missed instructions and rework become the norm
When embroidery, wrapping, and gift-label (noshi) instructions circulate on paper, interpretation drifts from person to person, and rework easily occurs. A mechanism to structure instructions on-screen is needed.
Making documents by hand in Excel each time keeps inflating the workload
Hand-making purchase orders and delivery notes for each order, the more shipments grow, the more effort piles on accounting and purchasing. A design that auto-generates them from order data is required.
When progress is fragmented per role, delays and inquiries follow
If order-to-shipping status is invisible per role, due-date management becomes person-dependent, and internal back-and-forth increases. Get the design for unifying progress wrong, and delays occur.
03
ARCHITECTURE
The architecture we built together

Order operations, turned into a "never-stalling foundation" across four domains.

Together with Craft Gift Co., Ltd., we built four domains — order import, production instructions, progress management, and document output — in-house from scratch. Every domain is bound by one consistent design principle: "eliminate manual work and drive everything from data."

Amela EXECUTION
7 months
Period
32 person-months
Total effort
Domain ①
Order import
✕Challenge
The manual work of turning EC orders into ledgers had to be eliminated.
✓Solution
Auto-import EC orders, toward transcription-free operations
Order number, due date, payment status, and shipping address are reflected automatically, eliminating double entry.
Domain ②
Production instructions
✕Challenge
The variability caused by paper work instructions had to be resolved.
✓Solution
Structure embroidery, wrapping, and gift labels (noshi) on-screen
Instructions auto-expand into per-process work queues, preventing missed instructions and rework.
Domain ③
Progress management
✕Challenge
Progress fragmented across roles had to be made visible.
✓Solution
Order → Processing → Wrapping → Shipping, centrally managed on a single timeline
Due-date alerts surface bottlenecks; all three roles share the same progress.
Domain ④
Document output
✕Challenge
The effort of hand-making documents in Excel each time had to be eliminated.
✓Solution
One-click PDF generation of purchase orders and delivery notes
Shipping and procurement data via CSV integration; output status tracked per order.
Tech Stack
Frontend
Vue.js Bootstrap jQuery
Backend
Laravel PHP
Data & integration
MySQL Shopify API (order import) ⚡PDF/CSV output
04
IMPACT
The value the platform creates

Craft Gift Co., Ltd.'s "order operations that never stall" — now accelerated.

This foundation continuously delivers business outcomes — order accuracy, production quality, document effort, and on-time delivery — rather than technical metrics.

A transcription-free foundation
A design that auto-imports EC orders and minimizes manual order processing.
A foundation that makes instructions clear
Structuring embroidery and wrapping instructions to stabilize production quality.
A design that automates documents
Generate purchase orders and delivery notes in one click, cutting accounting effort.
A foundation that meets every deadline
Centralizing due dates keeps shipping-delay risk in check.
STAKEHOLDER
Order-management staff
Order intake & progression
✕Typically
Orders are transcribed into ledgers by hand, inviting double entry.
✓With OrderForge
Auto-import EC orders and focus on orders, transcription-free.
Order-processing effort -70%
Reduce input load and mistakes
STAKEHOLDER
Production staff
Processing, embroidery, production
✕Typically
Grasping processes from paper instructions invites inconsistent interpretation.
✓With OrderForge
Per-process work queues make what to make, and how, crystal clear.
Curb missed instructions and rework
Stabilize production quality
STAKEHOLDER
Accounting & purchasing
Documents, procurement, shipping
✕Typically
Documents are made in Excel each time, and effort swells as shipments grow.
✓With OrderForge
Purchase orders and delivery notes can be output in one click.
Automate document creation
Track output status centrally too
STAKEHOLDER
Operations
Managing the whole business
✕Typically
Progress is fragmented per role, causing internal back-and-forth.
✓With OrderForge
Order-to-shipping is centrally managed, so status is always shared.
On-time delivery and fewer inquiries
Surface bottlenecks early
05
DEMO
Three scenarios

Experience Craft Gift Co., Ltd. through a live, working demo.

FLAGSHIP
Order-management staff
Order list → order detail, processing/embroidery instructions
  • ·Filter by status and due date
  • ·Products, embroidery, wrapping, and gift labels on one screen
  • ·Order → Processing → Wrapping → Shipping progress + due-date alerts
  • ·"Mark as complete" advances the status (toast)
Launch demo
Production staff (stocker)
Work queues for processing/embroidery/wrapping
  • ·Per-process kanban view
  • ·Prioritize tasks with near due dates
  • ·"Complete" moves the card to the next process
  • ·Eliminate paper work instructions, prevent missed instructions
Launch demo
Accounting & purchasing (treasurer)
Document & shipping management (purchase-order/delivery-note output)
  • ·List-manage orders that are ready to ship
  • ·One-click generation of purchase orders (PO) and delivery notes
  • ·Track PDF/CSV output status
  • ·Record carrier and tracking number
Launch demo