Amela
CareLife Connect Co., Ltd. — New Platform Launch Story
For confidentiality, the company name, project name, and system images are replaced with pseudonyms and mock-ups.

The HQ reception, built in-house from scratch.

OmotenashiBoard is a tablet-based unmanned reception system for the CareLife Connect headquarters, a provider of home care across 6,000+ locations nationwide. It unifies a reception terminal where visitors call up departments and staff themselves with the public website and inquiry flow.

Unmanned reception, reaching the right contact, operational updatability, and a unified first touchpoint - the story of launching a new platform, built in-house from scratch in four months, that satisfies all four axes a large-HQ reception demands at once.

On-site reception staff
0 staff
Enables unmanned reception operation
Reaching the right contact
3 taps
Department → Section → Staff
Digitalization team
11 departments
Consolidates 110+ staff
Info update
CSV only
No-code operation, zero coding required
CareLife Connect HQ Reception
Tap the department you need
Find by staff name
Nursing-care Dept.
HR Dept.
Accounting Dept.
Information Systems Dept.
Not sure who to see? Start here
01
CLIENT
About the client

'CareLife Connect,' one of Japan's leading home-care providers.

CareLife Connect is a comprehensive home-care provider covering home-visit care, home-visit nursing, day services, serviced housing for the elderly, and welfare equipment. It runs community-rooted services across 6,000+ locations nationwide.

The HQ brings together 11 departments - corporate planning, HR, accounting, the business divisions, information systems and more - and receives many visitors every day. Digitizing the 'first touchpoint' that smoothly guides visitors to the right contact was the theme of this project.

Nationwide deployment scale
6,000+
Digitalization team
11
On-site reception staff
0 staff
Visitor self-reception flow
STEP 1
Arrive
Tap the tablet
STEP 2
Select a department
11-department tiles
STEP 3
Search sections & staff
Name search too
STEP 4
Call the contact directly
Zero handoffs, auto-reset
02
CHALLENGE
The design challenges to solve

Four structural requirements the reception had to meet.

None of these are technology-selection issues - they are business requirements tied directly to staff reduction, visitor experience, operational load, and brand experience. A greenfield build required a design that 'satisfies them all at once.'

Unmanning reception advances staff reduction

If handoffs depend on staffed reception, labor cost and handoff load become chronic. A flow visitors complete on their own is needed.

Reach the right contact reliably and run-arounds disappear

If visitors don't know the right department or contact, wait times and run-arounds arise. A flow that guides them straight there is needed.

Easy updates keep operations running

If every reorg requires code changes, update lead time grows and information goes stale. A mechanism the field can update itself is needed.

Unify the touchpoint and the brand experience aligns

If the website and reception are disconnected, the pre- and post-visit experience becomes inconsistent. The first touchpoint must be designed as one.

03
ARCHITECTURE
The architecture we built together

Turning reception into a 'platform that never stops' across four domains.

Together with CareLife Connect, we built four domains from scratch in-house: unmanned reception, reaching the right contact, operational updatability, and a unified first touchpoint. The tablet reception terminal, public website, and inquiry flow are designed as one.

Amela
EXECUTION
4 months
Duration
12 person-months
Total effort
Domain ①
Unmanned reception
Challenge
Guide visitors without relying on staffed reception
Solution
Self-service reception on a tablet, zero on-site staff
A reception terminal visitors complete by themselves
Domain ②
Reaching the right contact
Challenge
Keep visitors who don't know the department or contact from getting lost
Solution
Three-tap flow + staff-name search
Department → section → staff, plus incremental name search
Domain ③
Operational updatability
Challenge
Reception-info updates for each reorg must be done in the field
Solution
A CSV swap reflects instantly across every screen
No-code operation, zero coding required
Domain ④
Unify the first touchpoint
Challenge
Keep pre- and post-visit info consistent across site and reception
Solution
Site + reception terminal + inquiry, built as one
Unify the pre-/post-visit experience
Tech stack
Frontend
JavaScript jQuery Bootstrap WOW.js / animate.css
Data & operations
PapaParse (CSV import) localStorage
Inquiry
PHP jQuery Validation YubinBango (postal code → address)
04
IMPACT
The value the platform creates

CareLife Connect's 'reception that never stops' accelerates.

This platform continuously delivers business outcomes - staff reduction, visitor experience, operational efficiency, and brand standardization - not technical metrics.

A platform that keeps reception running unmanned

Guide visitors reliably to the right contact with zero on-site staff.

A flow that gets visitors there without getting lost

Deliver a zero-wait visitor experience with three taps and name search.

Operations designed for same-day field updates

Reflect org changes instantly by simply swapping a CSV - no waiting.

A standard reception platform deployable to all locations

Standardize a site-integrated reception experience across all locations.

STAKEHOLDER
Visitor
Guests visiting the HQ
Visitors wait to be routed and get confused about who to see
At CareLife Connect
Connect directly to staff in three taps
Better visitor experience, zero wait time
STAKEHOLDER
Operations manager
The role managing reception info
Updating reception info tends to require code changes or requests
At CareLife Connect
The field can update same-day just by swapping a CSV
Cut update lead time to zero
STAKEHOLDER
Reception staff / HQ
The team running reception operations
Staffing reception full-time tends to create a heavy load
At CareLife Connect
Achieve zero on-site staff with unmanned reception
Reception staff reduction and cost savings
STAKEHOLDER
Management & operations
The role overseeing all locations
Visitor handling is hard to optimize as a brand experience
At CareLife Connect
Deliver a unified experience integrating site and reception
A reception platform standardizable across all locations
05
DEMO
Three scenarios

Experience CareLife Connect through a fully working demo.