Amela
NovaLabs — New Platform Launch Story
ℹ︎ For confidentiality, company names, project names and system images have been replaced with pseudonyms and mockups.

The Web3 worldview,built in-house from zero.

NovaMint is a brand site for a Web3 ecosystem that features NFT collections, a proprietary token, swap (DEX) and Play&Earn. It appeals to communities worldwide with immersive staging and tokenomics visualization.

'Conveying the worldview, consolidating information, flow into the collection, multilingual rollout' — the story of a new platform launch: a site that satisfies all four axes a Web3 brand needs, built in-house from zero in 3 months.

Total token supply
20 hundred million
Tokenomics design
Community size
Tens of thousands of people
Global appeal
Multilingual support
EN·JP
i18n global support
Launch
3 months
Built in-house from zero
01
CLIENT
About the client

NovaLabs, one of Japan's leading Web3 pioneers.

NovaLabs operates a Web3 ecosystem that unites NFT collections, a proprietary token, swap (DEX) and Play&Earn under a single worldview. Born in Japan, it appeals to a global community.

NovaMint, the brand site that serves as the entry point, is the 'first impression' that conveys the project's trustworthiness. With immersive staging and tokenomics visualization, it guides visitors naturally toward collections, swap and Play&Earn.

Total token supply
2 billion
Community size
Tens of thousands
Supported languages
EN·JP
BUSINESS FLOW
1
STEP 01
Community visits
2
STEP 02
Understanding the worldview and tokenomics
3
STEP 03
Browse the NFT gallery
4
STEP 04
Swap / Mint · participate
02
CHALLENGE
Design challenges to solve

The four structural requirements demanded of the brand site.

None of these are questions of technology choice — they are business requirements tied directly to trust, understanding, conversion and global expansion. A greenfield build required a design that satisfies them all at once.

Without conveying the worldview at a glance, you can't earn trust
If the Web3 first impression is weak, visitors drop off in seconds. An immersive experience design is essential.
If information is scattered, tokenomics won't be understood
When allocation and roadmap are scattered, the understanding needed for investment decisions isn't gained and interest drifts away.
Get the flow wrong and visitors won't reach the collection or swap
When guidance to the gallery and DEX is weak, the ecosystem participation rate won't grow.
Leave multilingual out of the design and you won't reach the world
Bolt translation on as an afterthought, and the global community outreach and operations break down.
03
ARCHITECTURE
The architecture we built together

Turning the brand experience into a 'foundation that resonates' across four domains.

Conveying the worldview, information design, user flow and global support — we built the four domains a Web3 brand site needs, in-house from zero. Together with NovaLabs, we deliver a trusted first impression and a natural flow into the ecosystem.

Amela EXECUTION
3 months
Duration
12 person-months
Total effort
Domain ①
Brand experience
Challenge
A trusted first impression that conveys the worldview at a glance is essential
Solution
A brand LP with immersive staging
Immersive experience with glitch and scroll animations
Domain ②
Information design
Challenge
Scattered tokenomics and roadmap are hard to understand
Solution
Allocation visualization + roadmap unified on a single screen
Consolidate the information needed for investment decisions
Domain ③
Flow design
Challenge
Weak guidance into NFT collections and swap
Solution
Gallery → detail → Mint, and the flow to DEX
Smooth guidance all the way to ecosystem participation
Domain ④
Global
Challenge
Reach communities worldwide in Japanese and English
Solution
EN/JP i18n multilingual support
Multilingual built in from the design stage
TECH STACK
Frontend
JavaScript jQuery Bootstrap
UX
Swiper AOS i18next
Infra
Static hosting / CDN delivery
04
IMPACT
The value the platform creates

NovaLabs' 'community growth' accelerates.

This brand site continuously produces business outcomes — earning trust, deepening understanding and driving ecosystem participation — not technical metrics.

A foundation that builds a trusted first impression
An immersive worldview wins visitors' trust from the very first moment.
Information design that aids understanding
Convey tokenomics and roadmap on a single screen to support decisions.
A flow that maximizes participation
A design that maximizes ecosystem participation through flows into the collection and swap.
Agile operations, globally
With i18n and structured content, multilingual rollout and update operations stay lightweight.
👥
STAKEHOLDER
Community
Typically
Scattered information leads to easy drop-off
At NovaLabs,
Understand the worldview at a glance
📈
A trusted first impression
Toward community growth
🖼️
STAKEHOLDER
NFT holders
Typically
Collection value doesn't come across
At NovaLabs,
Visualize rarity and traits
📈
Improved collection liquidity
An experience that conveys value
🔄
STAKEHOLDER
Token holders
Typically
The swap flow is complex
At NovaLabs,
One-stop DEX flow
📈
Boost transactions within the ecosystem
Lower barrier to participation
⚙️
STAKEHOLDER
Operation
Typically
Multilingual and update operations are heavy
At NovaLabs,
i18n + structured content for lightweight operations
📈
Agility in global expansion
Lower update costs
05
DEMO
Three scenarios

Experience NovaMint through a live, working demo.