Amela
The company behind NomiRoom — New-platform launch story
ℹ︎For confidentiality, company names, service names, and system images have been replaced with pseudonyms and mockups.

No app needed, just share a URL to get together.

NomiRoom is an online nomikai service you can join with just a browser. Create a room, share the URL, and anyone can gather — no install, no cost, no time limit.

The experience of “gathering casually, without watching the clock, without showing your living space” — over 8 months, built from scratch in-house: this is a new-platform launch story.

Installation
None
Price
Free
Time
Unlimited
Background
Change with AI
01
CLIENT
About the client

“NomiRoom,” the service that powers casual get-togethers.

The company behind NomiRoom offers an “online nomikai” service where people can gather casually even when remote. Its hallmark is simplicity: anyone can join with just a browser, no sign-up required.

No dedicated app, no account barriers — just share a URL and toast with your friends. That’s the experience we set out to create.

0
Installation
Free
Usage fee
No time limit
How to join
1
Create a room
Just pick a theme and a name
2
Share a URL
Invite via LINE or email
3
Cheers!
Your browser becomes the venue
02
CHALLENGE
Design challenges to solve

Four design challenges to deliver on “casualness.”

The key was removing the friction of existing meeting tools and designing an experience unique to a drinking party.

Joining without sign-up lowers the barrier

Just a browser — the design had to run on it while eliminating app downloads and account creation.

Stable video for everyone keeps the party alive

Delivering group video calls without interruption demanded a real-time streaming backbone.

Hiding your background lets you join with peace of mind

Privacy-friendly virtual backgrounds and blur had to be delivered right in the browser.

Inviting by URL makes sharing simple

Turning a room into a single URL — one you just send to join — was essential.

03
ARCHITECTURE
The architecture we built together

Four systems, built in-house from scratch.

With WebRTC at its core, we built an online nomikai platform that runs on the browser alone — from scratch, in-house, together with Amela. Real-time streaming, AI backgrounds, URL invites, and chat come together as one smooth experience.

AmelaEXECUTION
8
Duration (months)
20
Total effort (person-months)
System ①
Real-time streaming
Challenges
Can’t keep everyone’s video stable
Solution
WebRTC + SFU media relay
Low-latency delivery of everyone’s video
System ②
AI virtual backgrounds
Challenges
Your living space shows, and it’s awkward
Solution
AI blurs or replaces your background
One-tap switching in the browser
System ③
URL invites
Challenges
Sharing invites is complicated
Solution
A room as a single URL
Just send it — join, no sign-up
System ④
Real-time chat
Challenges
Hard to share URLs or reactions
Solution
Screen sharing + text chat
Enjoy videos and links together
FRONTEND
ReactReduxWebRTC
BACKEND
Node.jsSignaling
AI
TensorFlow.js (background processing)
04
IMPACT
The value the platform creates

Toward a platform that makes getting together more accessible.

Anyone can join instantly

Just click a URL. Barriers to joining, minimized.

Enjoy it without watching the clock

No limits — recreating a natural get-together.

Appear on camera with confidence

AI backgrounds that respect privacy.

Operators can refine the experience

An in-house platform ships improvements fast.

STAKEHOLDER
Organizer
The party organizer
Typically
Choosing tools and inviting is a hassle
With NomiRoom
Just create a URL and send it
Less burden on the organizer
Host with ease
STAKEHOLDER
Participant
The invited guest
Typically
App downloads and sign-ups are a pain
With NomiRoom
One click to join instantly
Higher attendance
No one left out
STAKEHOLDER
Operator
Service provider
Typically
Reliance on external tools slows improvements
With NomiRoom
Fast improvement on an in-house platform
Continuously improve the experience
Accelerated differentiation
05
DEMO
Three scenarios

Experience a nomikai with a live, working demo.