Challenge
Before
Off-the-shelf EC could only offer 'buying' and couldn't support the fashion-D2C experience of try-on, swapping and recurring billing. Manual operations had become a wall to scaling membership.
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Enjoy fashion more freely, without the worry of buying without tryingEC try-on rate < 5% / high return barrier
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Handle rental swaps and returns entirely on the WebPhone/email handling drives high ops effort
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Run subscription collection, dunning and cancellation fully automaticallyManual ops exceed 100h/month
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Improve apparel-stock cycle efficiency to speed up paybackInventory cycle < 6×/year
Solution
After
Subscription billing × rental × swapping on a single platform. A Web-complete try-on experience for customers, automatic Stripe billing for operations, and inventory-cycle visibility for management — a fashion subscription base optimizing all three at once, built on EC-CUBE 4 with custom extensions.
Member My Page — rental status, swap requests and next billing on one screen