ManualCast — Build Story | AMELA Development Portfolio

CLIENT

About the Client

"RetailChain," a nationwide retail chain.

RetailChain Inc. is a retail chain operating over 1,200 stores nationwide. In a multi-store, multi-staff environment, keeping operational quality and service consistent across every store is the lifeline of the business.

Training is essential for onboarding new hires and standardizing work procedures, but paper and PDF manuals were hard to convey, and teaching methods tended to vary from store to store.

1,200+

stores

3,000+

Training videos

Operational category

Training Content Lifecycle

STEP 1

Manual creation

Chapters

STEP 2

Video upload

Import recorded video

STEP 3

Video conversion

FFmpeg optimization

STEP 4

All-store delivery

S3 / CDN

STEP 5

Viewing & proficiency analytics

Viewing logs

CHALLENGE

Design challenges to solve

Four design challenges that underpin service quality.

This is a challenge that directly affects not only training efficiency but also service quality across all stores, new-hire onboarding, and frontline workload.

Deliver manuals clearly through video

Text alone Work procedures are hard to convey, so mastery takes time.

Standardize training quality across all stores

store by storeTeaching methods vary, service quality stays inconsistent.

Visualize proficiency

who has mastered how muchwhether they watched and understood stays invisible, so follow-up falls behind.

Upload and deliver video with ease

Heavy video conversion & delivery load becomes a drag on operations.

ARCHITECTURE

The architecture we built together

Built in-house from scratch — from manuals to viewing analytics.

RetailChain implemented four design challenges together with AMELA as a single platform.

EXECUTION

months

person-months

Area ①

Manual management

challenges

Procedures are hard to convey on paper/PDF

Solution

Chapters + video: "learn by watching"

Cut training time 50%

Area ②

Video conversion & delivery

challenges

Heavy video conversion & delivery load

Solution

Auto-convert with FFmpeg, deliver via S3

Stable delivery to all stores

Area ③

Viewing & proficiency management

challenges

Proficiency is invisible, follow-up lags

Solution

Viewing logs visualize proficiency by store

Instantly pinpoint stores needing follow-up

Area ④

Standardize & update

challenges

Teaching methods vary by store

Solution

Unified delivery from HQ to all stores

Updates applied in bulk, too

Frontend

Vue.js

Vuetify

Backend

Laravel

PHP

Video & Infra

FFmpeg

AWS S3

IMPACT

The value the platform creates

A foundation that lifts service quality across every store.

New hires get up to speed faster

Learning by watching video halves training time and speeds up readiness.

Consistent service quality across all stores

Unified distribution from headquarters eliminates store-by-store variation.

Manage proficiency with data

Viewing logs reveal proficiency by store, enabling proactive follow-up.

Low-overhead video delivery

With FFmpeg auto-conversion and S3 delivery, the frontline handles video with ease.

STAKEHOLDER

Store staff

The learning side

Typically,

Self-study with paper manuals

At RetailChain,

Learn by watching video

Business Impact

Training time cut 50%

STAKEHOLDER

Store Manager

The training side

Typically,

Proficiency can't be tracked

At RetailChain,

Check store proficiency at a glance

Business Impact

Proactive development follow-up

STAKEHOLDER

HQ Training Dept.

The standardizing side

Typically,

Rollout to all stores takes time

At RetailChain,

One-click delivery to all stores

Business Impact

Standardize quality across 1,200 stores

From paper manuals to a learn-by-watching training platform.

"RetailChain," a nationwide retail chain.

Four design challenges that underpin service quality.

Built in-house from scratch — from manuals to viewing analytics.

A foundation that lifts service quality across every store.

Experience ManualCast with a live, working demo.