Amela
MakeMine Co., Ltd. — New Platform Launch Story
ℹ︎For confidentiality, company and project names and system images have been replaced with pseudonyms and mock-ups.

An original-goods EC, built in-house from scratch.

MakeMine is an on-demand printing e-commerce where you place photos and illustrations onto products in the browser, check them with true-to-life previews, and order from a single unit. With no specialist software, anyone can create original merchandise.

Browser-based design editing, true-to-life product previews, inventory-free single-unit manufacturing, and EC-platform integration ─ the story of launching a new platform, built in-house from scratch in 10 months, that satisfies all four axes essential to creating original merchandise.

Design editing
Browser-based
No dedicated software
Manufacturing
From 1 unit
Inventory-free on-demand manufacturing
Lineup
Many items
Apparel · Goods · Paper
Order processing
Auto-integration
Automate order-to-manufacturing
01
CLIENT
About the client

MakeMine Co., Ltd., one of Japan's leading players in on-demand printing e-commerce.

MakeMine Co., Ltd. operates an on-demand printing e-commerce that lets users create original merchandise with their own designs. It offers an EC service where anyone can design T-shirts and mugs using only a browser, with no specialist software.

The heart of the business is an on-demand model that manufactures from a single unit with no inventory. A mechanism that smoothly connects all three parties — users, operator and manufacturing partner — lets them expand a wide range of items at low risk.

Minimum lot
From 1
Inventory-free on-demand manufacturing
Lineup
Many categories
Apparel · Goods · Paper
Availability
24/7
Design anytime in the browser
BUSINESS FLOW
01
Upload an image
Import photos or your own designs
02
Design onto products
Place and add text on a Konva canvas
03
Preview & order
Check true to life and order from a single unit
04
Auto-link to manufacturing
Send via API for on-demand manufacturing and shipping
02
CHALLENGE
Design challenges to solve

The four structural requirements the platform had to meet.

None of these was a matter of technology choice; each was a business requirement tied directly to the creation experience, finished quality, inventory risk and order-processing efficiency. Building anew from scratch demanded a design that made them all hold true at once.

If design editing is too hard, no one can create
Designing around specialist software as a prerequisite,The creation barrier rises and users drop off.
If the finished look isn't visible, orders won't come
If the preview is rough,Fear of a gap from the finished product makes buyers hesitate.
Holding inventory keeps you from adding items
Without systematizing make-to-order production,Inventory risk limits the products you can offer.
Relying on manual order processing won't scale
Without automating the order-to-manufacturing link,Order processing depends on individuals and can't scale.
03
ARCHITECTURE
The architecture we built together

Turning the merchandise-creation experience into a platform that scales across four domains.

Browser-based design editing, realistic product previews, inventory-free single-unit manufacturing, and EC-platform integration ─ we built in-house from scratch the four domains essential to creating original merchandise.

Amela
EXECUTION
10 mo
Duration
60 MM
Total effort
Domain ①
Browser-based design editing
Challenge
Must let users freely place and edit images and text without specialist software
Solution
Drag-and-drop images and text on a Konva canvas
Design entirely within the browser
Domain ②
Realistic product previews
Challenge
Must close the gap between the finish and the order
Solution
Composite-render the design onto the product shape
Preview true to life
Domain ③
Inventory-free, single-unit manufacturing
Challenge
Must sell from a single unit without holding inventory
Solution
Automatically relay orders to the manufacturing partner's API
Manufacture one unit at a time, on demand
Domain ④
Integration with the EC platform
Challenge
Must run payments, membership and order management reliably
Solution
Integrate the design feature into the EC-CUBE platform
Unified payment and order management
TECH STACK
Frontend
React Ant Design Konva
Backend
EC-CUBE PHP Symfony
Infra & Data
MySQL AWS
04
IMPACT
The value the platform creates

MakeMine Co., Ltd.'s merchandise-creation experience, accelerated.

This platform continuously delivers not technical metrics but business outcomes — easy creation, confident purchasing, inventory-free operations and broad product expansion.

A platform anyone can create on
Design using only a browser, with no specialist software.
Designed for confident buying
Eliminate the purchase gap with true-to-life previews.
A platform that curbs inventory risk
Make-to-order from a single unit means zero inventory.
A platform for expanding many product lines
Expand your product lineup at low risk with automated manufacturing integration.
🎨
STAKEHOLDER
Users (creators)
Typically
Specialist software is required, raising the barrier to creation
With MakeMine
Freely design in the browser and order from a single unit
Anyone can create original merchandise
🏭
STAKEHOLDER
Operator
Typically
Arranging production by hand for every order
With MakeMine
Automatically relay orders to the manufacturing partner
Automate and streamline order processing
📦
STAKEHOLDER
Manufacturing partner
Typically
Handing off order data tends to become cumbersome
With MakeMine
Receive standardized manufacturing data via API
Stable on-demand production
📈
STAKEHOLDER
Business (EC operations)
Typically
Inventory risk makes it hard to add items
With MakeMine
Expand many product lines with no inventory
Broader lineup and low-risk operations
05
DEMO
Three scenarios

Experience MakeMine through a live, working demo.