AMELA Local Business / O2O Customer Acquisition Mobile App / Admin Dashboard
MachiLink — an O2O customer-acquisition and points app linking local stores and their customers

Discover nearby stores on the map and earn points by visiting. Stores and customers in one app.

Chiiki Connect Co., Ltd. — Stores post products and coupons; users discover nearby stores on the map, earn points and use coupons by scanning a QR on arrival, and connect directly via chat. A newly built O2O matching app that drives customer acquisition for local stores and repeat visits.

2 roles
Users and stores in one app
Switch roles to use
Map × QR
From discovery to earning points
Log visits by scanning
Coupon
Acquisition features that drive visits
Encourages repeat visits
Challenges
Before

Local stores had few touchpoints with new customers and struggled to create reasons for first or repeat visits. Customers couldn't discover good nearby stores either, and even when they visited, the relationship ended as a one-off.

  • I want to find nearby stores on the map
    Can't discover unfamiliar stores
  • I want to earn points and coupons by visiting
    Little incentive to visit
  • Stores want to attract new customers
    Limited customer-acquisition channels
  • Stores and customers want to connect directly
    Touchpoints end after a single visit
Solution
After

Users discover nearby stores on the map and earn points and coupons by scanning a QR; stores acquire customers continuously through registration and subscription; both sides connect directly via chat — an O2O matching platform linking local stores and their customers.

Store sign-up → Map discovery → Visit QR → Points → Coupons → Repeat Store sign-upItems/CouponsPost Map discoveryNearby storesMap view Visit QRScanVisit log PointsEarnAccrue CouponUseDiscount RepeatRevisitOngoing bond Customers spread the word via referral codes Platform linking stores and customers (subscription-run) User Map discoveryMap Points/Coupons ChatDirect contact Store Unifying discovery, points, and chat on one platform to drive visits and repeat visits
app.machilink.example.jp
Nearby stores Search by area and category P Town Cafe MachiLink Branch ★4.6 · 3-min walk · Parking available 100 pt back 10% coupon Scan QR View store
Map discovery screen — nearby stores shown as pins; earn points and coupons via a visit QR
Tech Stack React Native NestJS Socket.IO MySQL/Mongo TypeScript
9months
56person-months
Considering adopting this at your company? → info@amela.vn