LocalPick is a specialty mail-order and gift EC handling regional delicacies from across Japan. Browse by region or category, with noshi and delivery-date selection. We built it in-house via EC-CUBE extension, all the way to in-house operation.
“Provenance appeal, gift handling, delivery management, in-house operation” — the story of launching a new platform: a foundation meeting all four axes a specialty mail-order EC needs, built in-house from scratch in 8 months.
Local Marché Co., Ltd. is a mail-order EC business connecting producers and consumers nationwide. Conveying each region's dedication and meeting gifting demand were at the core of its business.
Off-the-shelf EC could not fully address provenance appeal or gift requirements, and operations relied on outside vendors. We chose to extend EC-CUBE and build, from scratch and in-house, a specialty mail-order and gift EC optimized for their own operations.
None of these were matters of technology choice but business requirements tied directly to conversion, gift handling, and operational efficiency. A from-scratch build required a design that could satisfy them all at once.
Provenance appeal, gift handling, delivery management, in-house operation — the four domains a specialty mail-order EC needs, built from scratch in-house with Local Marché Co., Ltd. on an EC-CUBE extension. It carries every feature gifting requires and can be run flexibly in-house.
EXECUTION
Symfony
PHP
MySQL
SCSS
GulpThis foundation continuously delivers business outcomes — conversion, gift sales, operational efficiency — rather than technical metrics.