Challenge
Before
Conventional EC is one-directional and struggles to convey a product's appeal; the challenge was how to design the real-time nature, promotion, and operations unique to live selling.
- Conventional EC struggles to convey a product's appealOne-directional: images and text only
- Can't respond instantly to questions and stock checks during liveMissed purchase opportunities
- Sellers manage streaming, orders, and sales separatelyOperations are complex and person-dependent
- Unstable under traffic spikes during salesStreaming and purchasing stop
Solution
After
Live streaming, real-time chat, on-the-spot purchase, flash sales, and revenue sharing unified into one platform. Connects viewers, sellers, and operators in real time.
Live viewing screen — watch the stream, ask questions via chat, and buy on the spot from product cards