Cross-Border Distribution Co., Ltd. — New Platform Launch Story

ℹ︎For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mock-ups.

For overseas customers, "Buy in Japan, ship it all worldwide" — built from the ground up.

KuraShip is a cross-border e-commerce forwarding platform that gives overseas customers a dedicated warehouse address in Japan and completes purchasing agency, consolidated forwarding, and multilingual payments on a single platform. It supports international shipping to 32 countries.

Overcoming the cross-border purchasing barrier — "stores don't support international shipping, shipping costs are high, and parcel status is invisible" — built from scratch in-house in 9 months: this is a new-platform launch story.

See the build story Try the demo

International forwarding — countries

32+ countries

Intl. shipping via consolidation

Up to -40%

Order-to-dispatch processing time

-60%

Supported languages

JP EN VI

My Warehouse Consolidate -40%

Inspected

Arranging

Consolidation quote: 3 parcels → 1 parcel

¥8,400 → ¥5,040

Proceed to forwarding

CLIENT

About the client

Cross-Border Distribution Co., Ltd., taking on cross-border e-commerce.

Even when overseas customers want to buy Japanese products, many stores don't offer international shipping. Cross-Border Distribution Co., Ltd. launched a forwarding and purchasing-agency service to remove this "cross-border purchasing barrier."

Customers receive a dedicated warehouse address in Japan and shop at Japanese stores. Parcels are consolidated and inspected at the warehouse, then forwarded worldwide as combined shipments. From individual customers to businesses running cross-border e-commerce, the platform supports diverse usage patterns.

32+ countries

Delivery coverage area

3 languages

JP / EN / VI

Individual + corporate

Usage type

BUSINESS FLOW — The Customer Purchase Experience

STEP 01

Shop at Japanese stores

Order to your dedicated warehouse address. For unsupported stores, request proxy purchasing.

STEP 02

Intake & inspection at the warehouse

Manage parcels by barcode, then inspect and store them.

STEP 03

Consolidate to optimize shipping

Combine multiple parcels into one package to cut international shipping costs.

STEP 04

International forwarding & delivery

Choose a shipping method and send it worldwide — seamless through to payment.

CHALLENGE

Design challenges to solve

Four design challenges for a build from scratch.

We treated these not just as technical issues but as business challenges tied directly to customer experience, cost, and operational efficiency, and translated them into the platform design.

How to buy from stores that don't ship internationally

Even when stores don't ship overseas, Proxy Purchasing provides a way to still order the products you want.

How to curb high international shipping costs

Shipping parcels individually is expensive. Consolidated packing optimization should cut it substantially.

How to make parcel status visible

When purchase, intake, and forwarding status is invisible, inquiries surge. Full-process tracking is essential.

How to handle diverse payments and billing

Individual pay-per-use, membership subscriptions, and corporate deferred payment all need a billing platform flexible enough to handle them.

ARCHITECTURE

The architecture we built together

Building four domains in-house from scratch.

Every step of cross-border purchasing is unified on a single platform. The customer-facing web app, operations admin console, and API were all built in-house from scratch, designed to handle everything from purchasing agency to international forwarding and billing end to end.

EXECUTION

months

person-months

Domain ①

Proxy Purchasing

Challenge

Can't buy products from unsupported stores

✓

Solution

Proxy purchasing by just pasting a URL

Automatic quote calculation → tracked to warehouse intake

Domain ②

Warehouse & consolidation

Challenge

Individual shipping is expensive

✓

Solution

Cut international shipping by up to 40% via consolidation

Intake inspection → optimize multiple parcels into one package

Domain ③

Tracking

Challenge

Parcel status is invisible, so inquiries surge

✓

Solution

Full-process visibility with barcodes

Real-time display of purchase → intake → consolidation → forwarding

Domain ④

Payment & billing

Challenge

Can't handle diverse payment methods

✓

Solution

Unify pay-per-use, subscription, and corporate deferred payment

Seamless integration with Stripe payments

Frontend

React

Ant Design

Backend

NestJS

MySQL

Stripe

Infra

AWSB Barcode management

IMPACT

The value the platform creates

Toward a platform that removes the cross-border purchasing barrier.

A platform that makes once-unbuyable products buyable

Even for stores without international shipping, proxy purchasing reaches customers worldwide.

"Ship it all together" cost optimization

Consolidation can cut international shipping costs by up to 40%.

Operations no longer buried in inquiries

Full-process visibility cuts status-check inquiries.

Room to grow the business into corporate deals

Deferred payment and subscription support also win recurring use from cross-border e-commerce businesses.

STAKEHOLDER

Overseas customers

✕ Typically: the item you want can't be bought because it isn't shipped internationally

✓ With KuraShip: get items hassle-free via proxy purchase + consolidated forwarding

A complete cross-border purchase experience

From purchase to delivery on one platform

STAKEHOLDER

Partner stores

✕ Typically: the hassle of overseas shipping limits sales channels

✓ With KuraShip: capture overseas demand while shipping only domestically

A new overseas sales channel

Expanded reach to cross-border demand

STAKEHOLDER

Warehouse operations

✕ Typically: frequent parcel mix-ups and status inquiries

✓ With KuraShip: reliably manage from intake to dispatch with barcodes

Processing time -60%

Automated order-to-dispatch

STAKEHOLDER

Operations & management

✕ Typically: manual billing keeps you from moving into corporate deals

✓ With KuraShip: manage pay-per-use, subscription, and deferred payment in one place

Room for business growth

Expanding into corporate deals

For overseas customers, "Buy in Japan, ship it all worldwide" — built from the ground up.

Cross-Border Distribution Co., Ltd., taking on cross-border e-commerce.

Four design challenges for a build from scratch.

Building four domains in-house from scratch.

Toward a platform that removes the cross-border purchasing barrier.

Experience cross-border forwarding with a working live demo.