Amela
Reuse Shoji Co., Ltd. — New Platform Launch Story
ℹ︎ For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mock-ups.

Mail-in buyback of antiques and curios — Built in-house from scratch.

KottoLink is a mail-in buyback mobile app that lets you sell antiques and curios by “just taking a photo from home.” With no store visits or paper mailing, everything from listing to payment is completed within the app.

Listing experience · appraisal transparency · identity verification/payment · progress visibility ─ the story of launching a new platform, built in-house from scratch in 8 months, satisfying all four axes essential to mail-in buyback at once.

In-app completion rate
100%
No store visit from appraisal to payment
Appraisal reply
As fast as 24h
An offer presented via photo-first appraisal
Identity verification
eKYC coverage
Register ID + account in the app
Coverage area
Nationwide
Mail-in buyback from anywhere
KottoLink
My Buyback
Appraisal complete
Appraisal ¥48,000
Requests
Appraisal
Done
Shipping
01
CLIENT
About the client

Reuse Shoji Co., Ltd., one of the nation's leading players driving the reuse and buyback industry.

A reuse business that buys items nationwide, focused on antiques, curios, and tea-ceremony utensils. Until now its buyback was mostly face-to-face — in-store or on-site — missing customers outside its catchment area and those who found dropping items off a burden.

So we made “just take a photo to get an appraisal” mail-in buyback a new pillar, launching KottoLink — a new platform that completes listing, appraisal, identity verification, payment, and progress tracking entirely within the app.

Categories handled
Antiques, curios & tea utensils
Appraisal reply
As fast as 24h
Coverage area
Nationwide
BUSINESS FLOW ─ The Mail-in Buyback Journey
STEP 01 · Seller
Listing (photo upload)
Photograph and upload items on your phone. No store visit.
STEP 02 · Appraiser
Expert appraisal
Calculate and present the offer based on authenticity and market price.
STEP 03 · Seller
Acceptance & chat consultation
Check the offer, ask questions via chat, then accept.
STEP 04 · Operations
Pickup & shipping → payment
After pickup and inspection, funds are transferred to the registered account. Every step is notified.
02
CHALLENGE
The design challenges to solve

The four structural requirements demanded of the platform.

None of these were questions of technology choice, but business requirements tied directly to listing volume, customer satisfaction, identity-verification safety, and operational efficiency. Building anew from scratch demanded a design that satisfied them all at once.

① Listing experience

If in-store drop-off and packing effort remain — missing sellers who hesitate to list — and buyback counts stall.

② Appraisal transparency

If shipping is asked for while the offer stays hidden — anxiety drives more drop-offs — and conversion rates fall.

③ Identity verification & payment

If identity verification and account registration rely on postal mail — payment takes several days — and the experience suffers.

④ Progress visibility

If the design for conveying appraisal, shipping, and payment status is wrong — inquiries pile up — and operating costs swell.

03
ARCHITECTURE
The architecture we built together

Turning mail-in buyback into a “never-stopping experience” across four domains.

We built the entire experience from listing to payment in-house from scratch, split into four domains. For each domain's design challenge, we combined mobile app, cloud, and notifications to solve it.

Amela
EXECUTION
8 months
Duration
28 person-months
Total effort
Domain ①
Listing experience
Challenge
The need to eliminate the burden of drop-off and packing, enabling listing from home.
Solution
Just take a photo and upload
Phone photos upload straight to S3 — listing done.
Domain ②
Appraisal transparency
Challenge
The need to present the offer before shipping so sellers can proceed with confidence.
Solution
Photo-first appraisal + chat consultation
Accept after the offer is presented; resolve questions via chat.
Domain ③
Identity verification & payment
Challenge
The need to make identity verification and account registration instant, without paper.
Solution
eKYC + account registration in the app
Verify identity by uploading an ID; funds are transferred after acceptance.
Domain ④
Progress visibility
Challenge
The need to communicate appraisal, shipping, and payment status in real time.
Solution
Push notifications + status stepper
Notify every step and visualize progress within the app.
TECH STACK
Frontend
React NativeReact Navigationi18next
Backend
LaravelLaravel Passport (OAuth2)
Infra & notifications
AWS S3Firebase Cloud MessagingOneSignal
04
IMPACT
The value the platform creates

Reuse Shoji Co., Ltd.'s business growth accelerates.

This foundation produces not technical metrics but continuous business outcomes: more listings, higher conversion rates, operational efficiency, and a wider market area.

A foundation that lowers listing barriers

List with photos alone, no store visit needed — capturing the customers previously missed.

A design sellers can proceed with confidently

With photo-first appraisal and chat, sellers can accept only once satisfied with the offer.

A mechanism that streamlines operations

Centralized transaction-status management and automated notifications keep staff from being buried in inquiries.

A design that widens the market area nationwide

Supporting mail-in buyback from anywhere, maximizing new customer segments and transaction volume.

STAKEHOLDER
Seller (the one selling)
✕ Typically
Bring items to the store and wait for the appraisal result.
✓ At Reuse Shoji
List from home with photos; an appraisal in as little as 24h.
Business impact
Listing barriers plummet and buyback counts rise
STAKEHOLDER
Appraiser
✕ Typically
Items are appraised in person and records are paper-based.
✓ At Reuse Shoji
Photo appraisal, pricing, and history management in the app.
Business impact
Streamline and standardize appraisal processing
STAKEHOLDER
Operations
✕ Typically
Transaction status handled case by case via phone and email.
✓ At Reuse Shoji
Centralize transaction status and automate notifications.
Business impact
Cut inquiry-handling costs
STAKEHOLDER
Management
✕ Typically
Buyback opportunities are limited to customers within visiting range.
✓ At Reuse Shoji
Expand the market area with mail-in buyback from anywhere nationwide.
Business impact
Growth in new customer segments and transaction volume
05
DEMO
Three scenarios

Experience KottoLink through a live, working demo.