Amela
HalalTrace Inc. Platform Build Story
ℹ︎For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mockups.

Trust in Halal food,Built in-house from scratch.

HalalTrace is a food traceability platform that proves Halal certifications and supply-chain records on the blockchain. It connects certification bodies, producers, and consumers, letting authenticity be verified on the spot at the point of sale.

Trustworthiness, traceability, consumer experience, and certification operations — the story of launching a brand-new platform built in-house in 5 months from scratch, satisfying all four pillars required for Halal food distribution at once.

Tamper-proof records
100%
Blockchain ledger
QR origin trace
seconds
On-the-spot verification at the store
Integration platform
3consumer
Certification bodies, producers, and consumers
Certified products
1,600+
Items registered in distribution
HalalTrace
QR scan result
Processed beef product
HT-2024-0815
✓ Halal certified ⛓ Ledger verified
Production farm — Certified Ranch A
Processing facility — Halal-compliant plant
Certification body — Certificate issuance
Retail store — Receiving
View the certificate
01
CLIENT
About the client

HalalTrace, one of the nation's leading pioneers in food traceability.

In the rapidly expanding Halal food market, HalalTrace runs a traceability business that guarantees the authenticity of certifications and the transparency of distribution. It is a neutral platform operator connecting certification bodies, producers, retailers, and consumers.

To fundamentally eliminate the forgery and tampering risks inherent in paper-based certificates, we launched a new blockchain-based trust infrastructure from scratch.

Certified products
1,600+
Certification body
3
Total scans
48,000+
BUSINESS FLOW — From certification to consumer verification
STEP 1 · Producer & Processing
Register supply-chain records
Record the history of farming, harvesting, and processing on the ledger
STEP 2 · Certification Body
Issue the Halal certificate
After review, record the certificate on the blockchain
STEP 3 · Distribution
Attach a QR code and ship to the store
Attach a trace QR to the product
STEP 4 · Consumer
Verify by QR scan
Trace origin and certification on the spot
02
CHALLENGE
Design challenges to solve

The four structural requirements demanded of the platform.

None of these were matters of technology choice; they were business requirements tied directly to trustworthiness, transparency, consumer peace of mind, and the efficiency of certification work. Building from scratch required a design that satisfied all of them simultaneously.

Build a system where certificates cannot be forged
If certificates stay on paper,Forgery & tamperingcannot be prevented, and trust cannot be established.
Make the distribution route traceable to the very end
If records become fragmented,From origin to store shelfconsistent tracking becomes impossible.
Enable consumers to verify on the spot
Without a means to verify,Peace of mind at the storecannot be provided, so it fails to drive purchases.
Design it so certification operations can run smoothly
If the issuance flow goes wrong,Manual managementincreases, and the certification body's operations break down.
03
ARCHITECTURE
The architecture we built together

Turning trust in Halal food into an unstoppable foundation across four domains.

We built four domains — trustworthiness, traceability, consumer experience, and certification operations — entirely in-house from scratch, with blockchain at the core. This was not a replacement of old with new, but the launch of a new trust infrastructure optimized for Halal food distribution.

Amela
EXECUTION
5months
Duration
24person-months
Total effort
Domain ①
Trustworthiness
Challenge
Need to prevent forgery and tampering of paper certificates
Solution
Recorded tamper-proof on Hyperledger Fabric
Persist the certificate to the distributed ledger
Domain ②
Traceability
Challenge
Need consistent traceability of origin and distribution route
Solution
Visualize production → processing → certification → store on the ledger
Chain together the records of each step
Domain ③
Consumer experience
Challenge
Need a means to verify authenticity at the point of sale
Solution
Verify in seconds via the PWA's QR scan
Trace on the spot, no app required
Domain ④
Certification operations
Challenge
Need to streamline certificate issuance and management
Solution
Turning application review, issuance, and ledger recording into a workflow
Centrally manage certification operations with Strapi
Frontend
Next.js (PWA)React / TypeScriptAnt Designi18next
Backend
StrapiMySQLMeilisearch
Blockchain & Infra
Hyperledger FabricAWS S3SendGrid
04
IMPACT
The value the platform creates

HalalTrace's trust infrastructure, accelerating.

This platform continuously delivers business outcomes — consumer peace of mind, distribution transparency, and certification-body efficiency — rather than mere technical metrics.

A trust foundation that allows no forgery
A tamper-proof ledger that permanently guarantees the authenticity of certifications.
Transparency traceable to the origin
A design that visualizes everything from production to the store shelf as a single chain of records.
An experience that delivers peace of mind at the store
A single QR lets consumers verify on the spot.
Operations that let teams focus on certification work
Automating issuance and recording so teams can focus on the essence of review.
🛒
STAKEHOLDER
Consumer
With other services, the authenticity of certifications is unclear, causing unease
At HalalTrace
Instantly verify all the way back to the origin via QR
📈
Buy with confidence, higher repeat purchases
🏛
STAKEHOLDER
Certification body
Managing issuance on paper ledgers tends to become cumbersome
At HalalTrace
Digitize application to issuance + ledger recording
📈
Greatly streamline issuance work and boost reliability
🚜
STAKEHOLDER
Producer & Processing
Hard to promote one's own Halal compliance
At HalalTrace
Prove transparency with supply records
📈
Earn the trust of partners and consumers
STAKEHOLDER
Operations
Data tampering risk and audit costs tend to rise
At HalalTrace
Retain a tamper-proof audit trail
📈
Lower audit costs, stronger compliance
05
DEMO
Three scenarios

Experience HalalTrace through a live, working demo.