Retail & E-commerce / Food Delivery Web
GurumeBox — New Build of a Curated Gourmet Delivery EC

From order to delivery, a curated food experienceOne-stop on your phone.

GurumeBox Co., Ltd. — Farm-direct gourmet, right from your phone. We built the flow from product browsing to sign-up and purchase from scratch as a modern Vue 3 SPA, launching a storefront that conveys the brand world.

0→1
Launch of a new brand EC
Scratch build
<1.5sec
First-paint speed
Vite + Vue 3 SPA
Mobile
Optimized for main traffic
Responsive support
Challenge
Before

Without an owned EC, GurumeBox couldn't fully convey its brand world or the appeal of its curated gourmet foods. It needed a storefront—easy to view, search, and buy from—that matched mobile-centric buying behavior.

  • Wanted to launch an EC that conveys the brand world
    No owned EC channel
  • Wanted comfortable, easy-to-view purchasing on mobile
    Mobile-led traffic
  • Wanted to keep a growing catalog easy to search
    Browsing & discoverability issues
  • Wanted to smooth out sign-up through purchase
    Cart-abandonment risk
Solution
After

For users, comfortable product browsing on mobile and a seamless sign-up-to-purchase flow; for the operator, a component-based, easy-to-update foundation — a brand EC built from scratch as a fast Vue 3 + TypeScript SPA.

Browse → Sign up → Buy in one storefront Users Mobile view Access Vue 3 SPA TypeScript + Pinia / Router Catalog List / discounts Swiper / Search Auth Login / Sign up vee-validate Cart / Buy Smooth checkout Pinia state
shop.gurumebox.example.jp
2 Order now -15% ¥1,980 ¥2,330 ¥2,480 ¥3,200 -20% ¥1,580
Gourmet EC storefront — product grid, discount display, mini-cart
Tech stack Vue 3 TypeScript Vite Pinia Tailwind CSS
4months
8person-months
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