Amela
GourmetLink Inc. — Platform Build Story
ℹ︎ For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mocks.

'Discover, connect, revisit' food, built from scratch in-house.

GourmetLink is a super app for members who love Japanese food, bringing restaurant discovery, gourmet SNS, store-visit loyalty, and payments together in one. It is a platform connecting three parties: users, restaurant owners, and operators.

Restaurant discovery, gourmet SNS, store-visit loyalty, payments — the launch story of a new platform that satisfies the four axes of a gourmet experience at once, built in-house from scratch in 10 months.

Integrated features
6 in 1
Discovery · SNS · Stamps · Coins · Chat · Payments
Partner stores
3,000+
Discover via map and distance search
Repeat rate
1.8×
Loyalty cycle design
Delivery model
iOS / Android
Native app
GourmetLink
Find the deliciousness nearby
Showing from your current location
450m
720m
Collect coins via visit QR
Discover
SNS
Coins
My
01
CLIENT
About the client

GourmetLink, one of Japan's leading players driving the food and gourmet domain.

GourmetLink Inc. operates a gourmet SNS platform that connects restaurants across Japan with users who love food. From map-based restaurant discovery to sharing food photos and store-visit loyalty, everything is delivered in a single app.

The business model centers on users' continued engagement, offering restaurants customer-referral and promotion support plus in-app purchases. Visit stamps and a coin economy connect users and stores in a cycle, forming a two-way platform.

3,000+
Partner restaurants
6Features
Integrated platform
iOS/And
Native for both platforms
The user experience flow
STEP 1
Search
Discover nearby restaurants by map and distance
STEP 2
Connect
Photo posts, follows, interaction
STEP 3
Revisit
Stamp → coin via visit QR
STEP 4
Rewards
Exchange for gifts and coupons
02
CHALLENGE
Design challenges to solve

The four structural requirements demanded of the platform.

None of these were questions of technology choice; they were business requirements tied directly to user retention, footfall for stores, profitability, and operational efficiency. Building anew from scratch required a design that makes them all hold true at once.

Restaurant search is split across multiple apps
Map, reviews, and points, if juggled across separate apps, the user experience breaks and continued use never grows.
Discovery and sharing are separate services
Gourmet content sharing, if left to general-purpose SNS, it won't drive customers to stores, and UGC won't accumulate on the platform.
Weak motivation to revisit
If points stay fragmented per store, there's no sense of value with each visit, and repeat business never takes hold.
Revenue foundation design
If billing and subscription design goes wrong, the user experience suffers while revenue stalls, making the business hard to sustain.
03
ARCHITECTURE
The architecture we built together

Turning the gourmet experience into a 'circulating foundation' across four domains.

We built, in-house from scratch, an experience where users' discovery, sharing, visits, and rewards connect seamlessly. The mobile app and the shared platform were designed as one, making the four domains work at the same time.

Amela
EXECUTION
10 months
Duration
72 person-months
Total effort
Domain ①
Restaurant discovery
Challenge
Need to eliminate the situation where users search for restaurants across multiple apps at every meal, with location and reviews fragmented.
Solution
Instantly find nearby restaurants with map and distance search
Built-in map SDK plus geo-search from your current location.
Domain ②
Gourmet SNS
Challenge
Need to change the structure where the place to share food experiences and restaurant search are separate services, driving users away.
Solution
Built-in posts, follows, and chat
Bringing discovery and sharing into one app via real-time communication.
Domain ③
Store-visit loyalty
Challenge
Need to solve, with a common mechanism, the situation where points are fragmented per store and the motivation to revisit is weak.
Solution
A cycle of QR stamps → coins → gifts
A loyalty economy shared across the platform.
Domain ④
Payments & subscriptions
Challenge
Need to monetize, without harming the experience, a situation where there is no payment method and monetization is hard to design.
Solution
Integrating credit-card payments with in-app purchases and subscriptions
Building a stable revenue foundation in-house.
FRONTEND
React Native Redux TypeScript
BACKEND
Node.js Express MySQL MongoDB Redis Socket.io
INFRA & integration
AWS S3 Firebase
04
IMPACT
The value the platform creates

GourmetLink's 'business growth' accelerates.

This foundation is not about technical metrics; it continuously produces business outcomes such as user retention, footfall for stores, and improved profitability.

A foundation that creates a reason to open it daily
A design that completes everything from discovery to stamp rewards in one app, maximizing continued use.
A foundation that encourages repeat visits
The stamp-and-coin cycle creates motivation to revisit stores.
A design where UGC drives footfall
With a store-linked gourmet SNS, quality posts lead to new store visits.
A foundation to focus on revenue and operations
Payments, campaigns, and notifications are run in an integrated way, letting you focus on business growth.
🍽
STAKEHOLDER
Users
Gourmet members
Typically
Switching between separate apps for restaurant search, SNS, and points.
At GourmetLink
Everything from discovery to stamp rewards completed in one app.
Business impact
A reason to open it daily forms, and continued use takes root
🏪
STAKEHOLDER
Restaurant owner
Store operations
Typically
Tools for driving visits and winning repeat customers are fragmented.
At GourmetLink
Centrally manage the visit journey through posts, campaigns, and stamps.
Business impact
Repeat-visit rate improves
📸
STAKEHOLDER
Poster
Influencer
Typically
Places for sharing gourmet content get buried in general-purpose SNS.
At GourmetLink
With a store-linked specialized SNS, your content reaches its audience.
Business impact
Quality UGC drives customers to stores
🛠
STAKEHOLDER
Operator
Platform management
Typically
Operating each initiative with a separate tool.
At GourmetLink
Run campaigns, notifications, and coins in an integrated way via CMS.
Business impact
Reduce campaign operation costs
05
DEMO
Three scenarios

Experience GourmetLink through a working demo.