Amela
Local Dining Co., Ltd. — New Platform Launch Story
ℹ︎For confidentiality, company and project names and system images have been replaced with pseudonyms and mockups.

Nearby restaurants with great deals,“Find on the map, use instantly via QR”toward.

GochiPass is a membership dining app connecting members with local restaurants. Users can find 2,000+ partner restaurants on a map and redeem QR coupons in-store.

The challenges—hard-to-find deals, scattered coupons, and limited store visit campaigns—were built mobile, API, and CMS from scratch in 10 months to launch a new platform.

View the Build Story Try the Demo
Partner Restaurants
2,000+ Stores
Members
150K+ Members
Coupon Use
Instant QR
Languages
Multilingual
Find Partners Current Location
📍
📍
📍
Partners Near You
Sumibiyaki Kaede-tei
Japanese · 0.3km · ★4.6
🎫 Available
🎫 One Free Drink
Scan QR for in-store use
Get Coupon
01
CLIENT
About the Client

Changing food discovery with Local Dining Co., Ltd.

Local Dining Co., Ltd. launched a membership dining service connecting members who want nearby deals with restaurants seeking more visits through maps and coupons.

Members find partner restaurants in the app and use QR coupons in-store, with extra subscription benefits. Restaurants manage coupons and visit data through an admin portal on this community-focused platform.

2,000+ Stores
Partner Restaurants
150K+ Members
Member
Multilingual
Supported
BUSINESS FLOW — Member Journey
STEP 01
Find Partners on the Map
Find nearby stores by category and area.
STEP 02
View Stores and Coupons
Check ratings, photos, and benefits.
STEP 03
Get Coupon
Tap to save to My Coupons.
STEP 04
Use In-Store via QR
Scan for instant in-store use.
02
CHALLENGE
Design Challenges

Four design challenges to connect members and stores.

We translated these into platform requirements that directly improve journey flow, benefit usability, and store acquisition.

How can nearby stores be easier to find?
Maps & Location instantly shows partners near the current location.
How can coupon use be easier?
PaperlessQR Code enables instant in-store use.
How can return visits be encouraged?
Push Notifications delivers benefits from favorite stores.
How can store acquisition impact be shown?
With CMSVisit Data visualizes insights for campaigns.
03
ARCHITECTURE
Architecture We Built Together

Built four areas in-house from scratch.

We built the member app, API, and partner admin portal from scratch. One platform supports both member and store journeys, from map search to QR coupons, subscriptions, and push notifications.

AmelaEXECUTION
10
months
78
man-months
Area ①
Map Search
✕
Challenge
Nearby deals are hard to find
✓
Solution
Show nearby partners instantly on a location map
Filter by category and hashtag
Area ②
QR Coupons
✕
Challenge
Coupons are scattered across paper and apps
✓
Solution
Instant in-store use via QR code
Complete the journey from saving to use in the app
Area ③
Push Notifications
✕
Challenge
No updates from favorite stores
✓
Solution
Send benefits and updates via push
Encourage Return Visits
Area ④
Partner CMS
✕
Challenge
Stores cannot measure acquisition impact
✓
Solution
Manage coupons and visit data with map context
Measure campaign impact with data
Mobile
React Native i18next
Backend
NestJS MySQL Pub/Sub
Infra
AWS Google Maps
04
IMPACT
Value created by the platform

A platform for seamless food discovery.

Find great deals instantly
Instantly find nearby partners and coupons on the map.
Seamless, paperless use
Use instantly in-store via QR—no wallet search.
Stores can drive visits
Notifications and coupons encourage return visits.
Ongoing relationships through subscriptions
Member benefits drive retention and LTV.
STAKEHOLDER
Member
✕ Typically: Finding deals and using coupons takes effort
✓ With GochiPass: Discover on map → use instantly via QR
Easier Dining Experiences
Discover to Use in One App
STAKEHOLDER
Partner Restaurants
✕ Typically: Stores cannot run or measure visit campaigns
✓ With GochiPass: Drive visits with coupons and notifications
A New Acquisition Channel
Optimize campaigns with visit data
STAKEHOLDER
Operations
✕ Typically: Store, coupon, and member management is complex
✓ With GochiPass: Centralized CMS management and map display
Streamline Operations
Data-Driven Decisions
STAKEHOLDER
Operations & Management
✕ Typically: Monetizing continued use is difficult
✓ With GochiPass: Recurring revenue through subscription benefits
Recurring Revenue Base
Maximize Member LTV
05
DEMO
Three Scenarios

Explore the dining journey in a working demo.