Beauty & cosmetics ECWeb
GlowCart — Cosmetics brand direct-sales EC platform

The brand world,to every corner of the EC. A cosmetics brand EC platform integrating products × cart × customer management.

A cosmetics brand operator — Built a new platform that develops an own-brand direct-sales EC site, admin panel, and backend API in-house on a single foundation, operating product catalog, campaigns, and customer analytics end to end.

3 systems
Full EC+Admin+API integration
Single-data operations
UX-focused
Unified brand experience
Custom design system
Operational efficiency
Instant product/campaign updates
Break from SaaS
Challenge
Before

Running the brand on SaaS-based EC had hit its limits in design freedom, customer-data use, and operational speed.

  • SaaS templates fail to express the brand world
    Design constraints / Similar to rivals
  • Customer-data use hindered by SaaS constraints
    Lower CRM reach
  • Cannot update campaigns instantly
    Hours per template change
  • SaaS fees & scaling costs
    Fixed costs squeeze as sales scale grows
Solution
After

Front end (webpack + jQuery, custom UX), Admin, NestJS API, and PM2 built in-house on a single platform. Centrally manages products, campaigns, and customer data, balancing a unique brand experience with operational speed.

Customer → Direct-sales EC → Admin (one in-house platform) CustomerPC/Mobile Purchase Ops teamAdmin Products/CMS GlowCart APINestJS Direct-sales frontCustom UX / webpack Product catalogVariants / Stock CampaignInstant publish Customer analyticsCRM linkage Platform: NestJS + TypeORM + MySQL + PM2 + webpack build
glowcart.example.jp
GlowCart 🛒 2 Summer Clearance -30% Limited time until end of June Popular products 💋 Matte Lip ¥3,200 ★ 4.8 🌟 Highlighter ¥2,800 ★ 4.9 🧴 Toner ¥4,200 ★ 4.7 Home Cart My Page
Direct-sales EC — Campaign banner / Popular products / Unified brand experience
TECH NestJS TypeORM MySQL webpack PM2
12 months
6 -person team
3 System integration
Considering this for your company? → info@amela.vn