E-commerce / direct trade Web / admin
FreshCatch — a direct-trade fresh-fish marketplace linking fishers straight to the table

Morning-fresh catch, straight to the table.Fishers and buyers directly — a direct-trade market.

Uminoichi Co., Ltd. — End to end, from fishers and fish shops listing to search by fish and origin, purchase, and order fulfillment. A two-sided direct-trade marketplace built 0→1 on EC-CUBE.

500 shops+
Direct sellers (fishers and fish shops)
Centralized listing & stock management
0 layers
Direct sales without middle distribution
Direct trade at shore price
Same-day ship
Morning catch by the shortest route
Shipped with freshness kept
Challenge
Before

In traditional distribution through markets and wholesalers, fishers' take-home shrank, and by the time fish reached buyers, both freshness and time were lost. The distance between origin and table was eroding value.

  • Deliver morning-caught fish directly while keeping it fresh
    Multi-layer distribution loses both time and freshness
  • Fishers and fish shops want to list and manage the day's catch easily
    No listing tool usable even for the IT-unfamiliar
  • Buyers want to search by fish, origin, freshness and buy with confidence
    Uneasy buying without knowing whose fish or from where
  • Manage orders, shipping, and sales all together
    Manual order handling causes shipping errors and delays
Solution
After

A dashboard for sellers to list the day's catch easily, an experience for buyers to search by fish and origin, and a direct-sales model without middle distribution for the business — a direct-trade fish market that optimizes all three sides.

Seller → list today's catch → search/buy → order fulfillment → end to end to the table Seller Fisher Fish shop List Today's Catch Search Fish · origin Filter freshness Order · pay Cart Online Chilled ship Same-day ship Keep fresh Delivery To table Rating Repeat purchases from favorite fishers Shared foundation behind the service EC platform EC-CUBE / Symfony Payment Purchase flow extension Order & shipping mgmt Seller dashboard
app.freshcatch.example.jp/market
FreshCatch 🔍 Search by fish & origin Today's catch White fish Shellfish Morning catch Red Sea Bream ×1 Nagasaki · Tachibana Bay ¥2,480 Low stock Wild Yellowtail, half Toyama · Himi ¥3,200 Morning catch Flying Squid ×3 Hokkaido · Hakodate ¥1,180 Set product Assorted fresh box Fisher-selected, 3–4 kinds ¥4,980
Buyer-facing market — search by fish, origin, freshness and buy direct from fishers
Tech stack EC-CUBE Symfony PHP MySQL Doctrine
9 months
30 person-months
Considering adopting this at your company? → info@amela.vn