Amela
ℹ︎ For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mockups.
SalesBoost Co., Ltd. — Platform Build Story

Every step of form-based sales, built in-house from scratch.

FormReach is a B2B sales DX platform that unifies everything from list collection to outreach and lead management on a single platform, starting from company inquiry forms. It supports automated outreach at a scale of 3,000 per day.

The story of launching a brand-new platform: collecting company lists, auto-filling forms with inconsistent fields, stable high-volume sending, and unified CRM management — a platform that meets all four axes of sales automation at once, built in-house from scratch in 8 months.

View the build story Try the demo View overview
Sending effort
95% reduction
Fully automate form entry
Automated outreach
3,000+ /day
Parallel sending on a queue backbone
Supported forms
Multilingual Auto-detection
Auto-map fields with AI
Lead integration
CRM Auto-sync
Unified management with zero drop-off
FormReach Sending
842
Sent
311
Opened
47
Reply
Send progress842 / 1,200
A
UrbanTech Inc.
Inquiry form analyzed
Replied
G
GreenLogi Logistics
Send with multilingual input
Opened
01
CLIENT
About the client

SalesBoost Co., Ltd., one of Japan's leading firms driving B2B sales.

SalesBoost Co., Ltd. operates a sales and marketing business that supports outbound sales for B2B companies. It streamlines outreach to vast company lists starting from "form submission," helping create more sales opportunities.

Form entry that traditionally required several minutes of manual work per case is now automated, integrating everything from list collection to outreach and lead management on a single platform. The aim was to build a structure where the sales team can focus on "closing deals" rather than "the work of sending."

Automated outreach scale
3,000+ /day
Target company list
Tens of thousands of firms
Integrated pipeline
5Stage
BUSINESS FLOW — Form Sales Automation Pipeline
STEP 01
①
Company list collection
Automatically collect company information and form URLs with a crawler
STEP 02
②
AI form analysis
Automatically detect and map each company's input fields with AI
STEP 03
③
Multilingual auto-fill
Auto-fill fields via a translation API and prepare to send
STEP 04
④
Bulk send
Process high-volume sends in parallel and stably on a queue backbone
STEP 05
⑤
CRM integration
Auto-sync responding leads to the CRM for unified management
02
CHALLENGE
Design challenges to solve

The four structural requirements demanded of the platform.

None of these were about technology choice; they were business requirements tied directly to outreach efficiency, sending accuracy, lead capture, and messaging appeal. Building new from scratch demanded a design that could "satisfy them all at once."

We want to reach a large volume of forms efficiently
Leaving the roughly 5 min of manual work per case in place, outreach volume stays tied to headcount and opportunity creation hits a ceiling.
We want to auto-fill even when fields are inconsistent
Handle each company's differing form fields with one-size-fits-all processing, and input errors and send failures occur frequently and erode trust.
We want to manage responding leads without dropping any
Rely on manual entry into the CRM, and missed entries and slow responses make it easy to miss deal opportunities.
We want to prepare compelling creatives quickly
Outsource creative production, and production lead time becomes a bottleneck for outreach speed.
03
ARCHITECTURE
The architecture we built together

Turning form-based sales into an "unstoppable backbone" across four areas.

We built all four axes of requirements — outreach efficiency, sending accuracy, lead capture, and messaging appeal — in-house from scratch. For each design challenge, the solution is embedded as a component of the platform.

Amela
EXECUTION
8 months
Duration
30 person-months
Total effort
Area ①
Prospect gathering
Challenge
The need to collect company lists and form URLs at scale
Solution
Automatically collect company information with a crawler
Bulk-collect everything from job and corporate sites to form entry points, and turn it into a list
Area ②
Automatic form filling
Challenge
The need to correctly analyze and fill fields that differ by company
Solution
AI analysis + multilingual auto-fill
AI identifies input fields, and a translation API handles multilingual forms automatically
Area ③
High-volume send processing
Challenge
The need to process thousands of sends a day stably without stopping
Solution
Parallel, stable sending on a queue backbone
Queue send jobs and guarantee completion rates with automatic retries on failure
Area ④
Lead integration & messaging
Challenge
The need to manage responding leads without dropping any and to boost messaging appeal
Solution
CRM auto-sync + AI creative generation
Auto-sync responding leads to the CRM. Outreach creatives are also prepared instantly with generative AI
TECH STACK
Frontend
React TypeScript i18next
Backend
NestJS Laravel Bull / Redis Puppeteer
Infra & AI
AWS HubSpot API Translation API SD Stable Diffusion
04
IMPACT
The value the platform creates

SalesBoost Co., Ltd.'s "sales productivity" accelerates.

This platform continuously produces business outcomes — outreach volume, deal-conversion rate, and sales-team focus — rather than technical metrics.

A backbone that reduces sending work to zero
Form entry is fully automated, freeing the sales team from manual sending.
Outreach volume can be maximized
Free from headcount limits, thousands of outreaches a day can run stably on a queue-based backbone.
A structure that lets you focus on closing deals
Responding leads are automatically aggregated into the CRM, so sales can face only "the people worth engaging."
A design that lets you iterate messaging quickly
Instantly prepare outreach creatives with generative AI, maximizing the cycle of campaign experimentation.
🎯
STAKEHOLDER
Sales Rep
Campaign Operator
Typically
With other services, filling forms one by one tends to eat up time
At SalesBoost,
From list selection to launching delivery, done in a few clicks
Business impact
Sending effort 95% reduction
Outreach volume expands greatly with the same headcount
📊
STAKEHOLDER
Sales Manager
Dashboard Monitoring
Typically
With other services, sending status and responses aren't visualized, so decisions tend to lag
At SalesBoost,
Get a real-time overview of sends, opens, and replies to adjust campaigns instantly
Business impact
Faster decision-making
Establish a data-driven cycle of campaign improvement
🤝
STAKEHOLDER
Target companies
The recipient's experience
Typically
With other services, uniform boilerplate tends to make outreach feel irrelevant
At SalesBoost,
Messages arrive with content tailored to each company's form language and fields
Business impact
Higher reply rates
Draw out responses with highly relevant outreach
🏢
STAKEHOLDER
Executives
Business Owner
Typically
With other services, sales activity depends on individuals and is hard to scale
At SalesBoost,
As an automated sales backbone, it scales with repeatability
Business impact
Securing room to grow
A repeatable sales engine that sustains business growth
05
DEMO
Three scenarios

Experience SalesBoost through a live, working demo.

FLAGSHIP
SCENARIO 01 · Sales Rep
Campaign creation

Select a target company list and review the AI form-analysis results. Experience the full flow end to end: message creation → multilingual translation → delivery preview → launch.

Launch demo
SCENARIO 02 · Manager
Send monitoring

Get an overview of sent, opened, replied, and pending KPIs with progress bars, plus a target list with status chips. Review daily sending trends in a chart.

Launch demo
SCENARIO 03 · Sales Rep
Lead management

Manage responding companies aggregated via the HubSpot integration, complete with scores and statuses. Check the handling status in a detail drawer and change the status toward closing a deal.

Launch demo