Challenge
Before
The voice of fans on social media is overwhelming, making it impossible to tell who the most enthusiastic fans are. Aggregating posts and selecting fans was manual, and campaign effectiveness tended to rely on gut feel.
- Want to know who the most enthusiastic fans areFan identification is person-dependent
- Want to auto-aggregate fans' voices on social mediaManual SNS aggregation
- Want to quantify fan engagementEnthusiasm can't be visualized
- Want to visualize the impact of fan campaignsEffectiveness relies on gut feel
Solution
After
Automatically collects fans' posts and actions from social media (Twitter, etc.) and quantifies enthusiasm with a proprietary fan score. By searching and segmenting fans, it unifies campaign targeting and effectiveness measurement — giving marketers automated analysis and companies visible enthusiasm.
Fan management screen — score-ranked list, score distribution, and segments visualized