FanPulse is a fan-marketing SaaS that collects fans' posts and actions on social media and quantifies engagement with a proprietary fan score. It manages over 120,000 fans as one of Japan's leading fan-CRM platforms.
Collection, scoring, search & segmentation, and effectiveness measurement — the story of launching a new platform: a multi-tenant SaaS that satisfies all four axes of fan marketing at once, built in-house from scratch in 10 months.
FanPulse Inc. operates a SaaS that supports fan marketing for brands, artists, and companies. It collects and analyzes the vast voice of fans on social media, quantifying the enthusiasm of over 120,000 fans to power companies' fan initiatives.
The business model manages fan data per company (multi-tenant) and visualizes engagement with a proprietary fan score. It offers a one-stop flow from extracting core fans to campaign targeting and effectiveness measurement.
None of these were questions of technology choice; they were business requirements tied directly to fan understanding, campaign precision, and operational efficiency. Building anew from scratch, we needed a design that made them all hold true at once.
Aggregating by hand,Can't keep up with the flood of SNS voices, delaying analysis. We needed a mechanism that keeps auto-collecting posts and actions from multiple SNS.
Relying on gut feel,Can't objectively tell who the core fans are. We needed a design that converts post frequency, reactions, and sentiment into a consistent enthusiasm score.
Without conditional extraction,Campaign targeting becomes inconsistent. We needed a mechanism to freely filter fans by score, attributes, and custom fields.
Without measuring results,campaign improvement can't cycle. We needed a platform that visualizes effectiveness per company (multi-tenant) and can handle growing data volumes.
We built all four domains — collection, scoring, search, and effectiveness measurement — in-house from scratch rather than stitching together external tools. Batch-based SNS auto-collection, proprietary scoring, flexible search, and multi-tenant management are unified into a single platform that supports everything from data collection to campaigns end-to-end.
EXECUTION
Spring Boot
Java
MySQL
AWS
X (Twitter) API
This platform continuously delivers business outcomes — deeper fan understanding, campaign precision, and automated analysis — rather than mere technical metrics.
Sort by score to spot the most enthusiastic fans at a glance.
With a proprietary score, decide campaigns on data — not gut feel.
Automates SNS collection and score updates, eliminating manual aggregation.
Multi-tenant architecture manages fan data securely per company.