Amela
ℹ︎For confidentiality, service names, company names, and system images have been replaced with pseudonyms and mockups.
Aesthetic-Medicine Matching Provider — New Platform Launch Story

Doctors you’re curious about,Find by swiping

Clinea is an aesthetic-medicine matching SNS where users considering aesthetic treatments swipe to find doctors and clinics by concern area and procedure category, check case photos, reviews, and pricing, and connect directly via chat and offers.

A platform-launch story that solved, in-house and from scratch in 14 months, the challenges of “hard to choose a trustworthy doctor, invisible pricing and cases, no pre-visit contact, and buried track records.”

How you meet
Discover by swiping
Decision basis
Cases · Reviews · Pricing
Consultation
Chat directly with doctors
Relationship
Follow & offers
DISCOVER
Doctors you’re curious about
Before
After
Dr. Kirishima Ryosuke
Omotesando · Cosmetic Surgery
★★★★★ 4.9 ¥98,000〜
01
CLIENT
About the client

An “aesthetic-medicine matching provider” connecting users with doctors and clinics.

The aesthetic-medicine matching provider operates a matching SNS whose members include both users considering aesthetic treatments and doctors and clinics. Through swipes, cases, reviews, and chat, it supports everything from the first encounter to consultation before a clinic visit.

Previously, information was fragmented: users struggled to choose a trustworthy doctor, and doctors and clinics had no point of contact before a visit. So we set out to build three apps for members, doctors, and clinics, plus an operations platform, all from scratch.

3 apps
Member / Doctor / Clinic
Swipe
Matching-style discovery
Cases & reviews
Decision basis before visiting
Business flow — from discovery to matching and consultation
STEP 1
Search by swiping
Discover doctors by concern and procedure category
STEP 2
Check cases and reviews
Compare before/after, pricing, and ratings
STEP 3
Match & chat consultation
Interact directly with doctors you like
STEP 4
Ops-managed
Centrally manage review, billing, and rankings
02
CHALLENGE
Design challenges to solve

Smoothing out the “hard-to-choose” problem in aesthetic medicine.

Hard to choose doctors and clinics

Information was fragmented,Trustworthy doctors were hard to compare, leaving users anxious.

Pricing and cases were invisible

Procedure pricing and before/after photosyou couldn’t know without visiting, raising the barrier to consideration.

No pre-visit contact

Clinicshad no way to reach prospective patients, so opportunities were missed.

Doctors’ track records stayed buried

Individual doctors’ expertise and cases went unshared,were rarely chosen by name

03
ARCHITECTURE
Architecture we built together

Building four domains from scratch, in-house.

Built from scratch and in-house: three apps for members, doctors, and clinics, plus an operations platform powering swipes, chat, cases, and billing. We designed the aesthetic-medicine matching experience linking all three, end to end.

Amela
EXECUTION
14 months
Duration
52 person-months
Total effort
Domain ①
Matching
Challenge
Hard to choose a doctor
Solution
Discover intuitively by swiping
Explore by concern and procedure
Domain ②
Cases & reviews
Challenge
Opaque pricing and cases
Solution
Publish case photos, reviews, and pricing
Compare before visiting
Domain ③
Consultation
Challenge
No pre-visit contact
Solution
Real-time chat & offers
Connect directly with doctors
Domain ④
Ops platform
Challenge
Review and billing were scattered
Solution
Manage three apps on one platform
Automated reports and rankings too
Mobile
React NativeRedux Toolkit
Backend
NestJSMongoDBSocket.ioRedis
Infra
AWS S3Twilio (OTP)
04
IMPACT
The value the platform creates

More encounters, making aesthetic medicine more accessible.

Intuitive doctor search

Swipe to instantly meet doctors that match your concerns.

Choose with confidence

See cases, reviews, and pricing to compare and decide before visiting.

Build relationships before the visit

Connect directly with doctors and clinics via chat and offers.

Operational efficiency

Consolidate review, billing, and report handling into one platform to lighten operations.

STAKEHOLDER
Member (user)
Typically
Hard to choose a doctor
At Clinea,
Choose with confidence via swipe + cases
From anxiety to reassurance
Compare and consult before visiting
STAKEHOLDER
Doctor
Typically
Track records stay buried
At Clinea,
Win bookings through cases and reviews
Chosen by name
Connect directly with prospective patients
STAKEHOLDER
Clinic & operations
Typically
Scattered management
At Clinea,
Unify review, billing, and reports
Streamline operations
Analytics accelerate improvement too
DEMO

Experience three perspectives in a fully working demo.