Challenge
Before
With generic web-meeting tools, customers were asked to install apps, while scheduling, recording, and records stayed disconnected—undermining the deal experience and brand consistency.
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Let customers join meetings without an appDrop-off from install friction
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Connect smoothly from the deal schedule to the meetingURL sharing and scheduling are cumbersome
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Record and share deal contentRecordings and minutes are person-dependent
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A reassuring meeting experience under your own brandGeneric tools dilute the brand
Solution
After
Built a web-meeting foundation that delivers high-quality, fully browser-based meetings via WebRTC with one-click join from the calendar—equipped with recording, virtual backgrounds, screen sharing, and chat, and blended into CRM customer touchpoints through its own branding.
Web meeting screen — recording, screen sharing, and multiple participants in the browser