Amela
CreatorWorks, Inc. — Platform Build Story
ℹ︎For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mockups.

Built in-house from scratch, a platform underpinning the creator economy.

CircleStage is a SaaS platform that lets creators launch and run paid online salons. It delivers live streaming, exclusive videos, community posts, monthly billing, and revenue sharing in one no-development, all-in-one package.

"Millions of yen for app development," "scattered streaming tools," "manual payout handling" — the launch story of a new platform built in-house from scratch in 10 months to remove the entry barriers for individual creators.

Salons launched
1,200+
Monthly retention
92%
Total sign-ups
150k+
Build time
10 months
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01
CLIENT
About the client

"CreatorWorks," a company powering the creator economy.

CreatorWorks, Inc. is a company dedicated to building spaces where individual creators and influencers can "connect directly with fans and earn revenue continuously."

Traditionally you had to assemble a dedicated app, streaming tools, payments, and payout management separately — entering the market demanded high cost and specialized know-how. Making this something anyone could start was the starting point of the business.

1,200+
Salons launched
150k+
Total members
Nationwide
Coverage area
BUSINESS FLOW
STEP 1
Salon launch
Owners open a paid salon and set pricing in minutes
STEP 2
Members join
Fans join and pay via monthly subscription
STEP 3
Streaming & interaction
Engage fans with live, video, and exclusive posts
STEP 4
Revenue sharing
Auto-tally revenue and pay out to owner accounts
02
CHALLENGE
Design challenges to solve

Framing creators' entry barriers as four design challenges.

The cost of building a dedicated app
If an individual builds a streaming appMillions of yen, several months. Make it development-free, and anyone can start.
Scattered streaming tools
When live, video, and posts are split across services, operations get complicated.One platform is where it all must converge.
Complexity of the member experience
Complex join-and-watch flows increase drop-off.Just a smartphone — a self-contained experience is the requirement.
The burden of billing and payout management
Manual monthly billing, revenue tallying, and payouts can't scale.Automation is essential.
03
ARCHITECTURE
The architecture we built together

Four domains, built in-house from scratch.

Together with CreatorWorks, we integrated the streaming, content, billing, and operations domains into a single platform.

Amela
EXECUTION
10
months
90
person-months
Domain ①
Live streaming
Challenge
Building low-latency two-way live in-house is hard
Solution
Embed a real-time streaming engine
A stable live experience even with thousands watching at once
Domain ②
Videos & posts
Challenge
Managing exclusive videos/posts and member access is cumbersome
Solution
Members-only content platform
Centrally manage a video library + post feed
Domain ③
Subscription billing
Challenge
Managing monthly billing, renewals, and cancellations is complex
Solution
Automate subscription payments
Automate everything from sign-up to renewal and cancellation
Domain ④
Revenue sharing & operations
Challenge
Revenue tallying, payouts, and salon review are manual
Solution
Automate revenue sharing and operations
Auto-tally revenue and pay out to accounts, all managed in one operations CMS
Frontend
Vue.js
Backend
Node.jsTypeScriptSocket.IO
Infra & Streaming
AWSMySQLPayPalAgora
04
IMPACT
The value the platform creates

Toward a platform where creators can monetize with no development.

A platform you can launch with no development
Individual creators can open a paid salon in minutes.
End-to-end from streaming to billing
Live, video, posts, and billing all complete on one platform.
Recurring billing for stable revenue
92% monthly retention. Fan loyalty sustains revenue.
Operations automation
Automate revenue tallying, payouts, and review to support scaling.
STAKEHOLDER
Salon owner
Creator
Typically
App development requires heavy investment
With CircleStage
Launch and run instantly, no development
Remove entry barriers and enable monetization
STAKEHOLDER
Fan members
End user
Typically
Watch-and-join flows are scattered and complex
With CircleStage
Stream and interact entirely from a single smartphone
An experience that brings you closer to your faves
STAKEHOLDER
Operations
Platform operator
Typically
Manual review and payout management hits a ceiling
With CircleStage
Automate review and revenue sharing, managed centrally
Scalable to 1,200+ salons
DEMO

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