Challenge
Before
Users cannot tell whether to answer unknown numbers and keep receiving spam and sales calls. Looking up numbers every time is a hassle, and reporting brings no personal reward, so cooperation fizzles out.
- Want to decide whether to answer unknown numbersAnxious not knowing the caller
- Don't want spam or sales callsCan't block them all alone
- Want to instantly identify a numberSearching online every time is tedious
- Want a reward for reporting and blockingNo motivation to keep helping
Solution
After
User reviews are aggregated into a community DB and synced to each device. iOS uses a CallKit extension; Android uses device integration to identify the caller on incoming calls and auto-block spam numbers. Contributors earn points redeemable for coupons — a self-reinforcing feedback loop.
Caller ID & review screen