BrandCore is a CMS that lets a manufacturer run its corporate site itself: staff update around 500 products, spec-sheet PDFs generate automatically, and enquiries and applications arrive through one set of forms.
In-house updates that end vendor dependence, automatic spec-sheet PDFs and unified form handling — a foundation meeting what manufacturing communication needs, built in-house from scratch in 4 months. This is the story of that launch.
As a maker of industrial equipment, they publish product catalogues, spec sheets and careers information on the web. The line-up is broad, and delivering precise specifications for each model is the doorway to enquiries and hires.
Every update meant a request to the vendor, and spec sheets were written by hand — that was the operational burden. Now the team updates product information themselves, spec-sheet PDFs generate automatically, and enquiries and applications arrive in one place. A self-sufficient corporate site is the core of it.
None of these were questions of technology choice; they were business problems tied directly to running cost, speed and not losing leads. A mechanism the company could run itself had to be designed from scratch.
When every update needs the vendor, Cost and time is required, and the information cannot stay fresh.
Creating them in Excel or Word each time means Transcription errors and effort grows, and the site and the printed sheet drift apart.
Spread across phone and email, Missed responses happens, and enquiries or applications are lost.
When updates stop, Information stays out of dateis left untouched, and the site loses credibility.
Product management, spec-sheet PDFs, form submissions and news/FAQ — the four areas a self-sufficient corporate site needs, built in-house from scratch on WordPress. Together with the client we delivered a design the team can run themselves and where visitors find what they need.
Staff need to be able to update a large number of product specifications themselves.
Specifications managed in structured custom fields
Fields unified per model, so entry is easy.
Stop writing spec sheets by hand and keep them in sync with the site.
A one-click spec-sheet PDF from what was entered
Transcription errors disappear and it always matches the latest.
Manage enquiries and applications in one place, losing none.
Enquiry and recruitment forms gathered in the admin console
Submissions listed in one place so nothing goes unanswered.
The company must be able to keep publishing current information itself.
News and FAQ updated in-house through the CMS
Information stays fresh and the site stays credible.
WordPress
PHP
AACF
MySQL
EExport CSV
This foundation continuously produces business outcomes — lower running costs, fresher information and fewer lost leads or applicants — rather than technical metrics.
Fewer vendor requests, and product information updates whenever it needs to.
Automatic PDF generation removes the manual work and keeps the sheet matching the site.
Consolidated forms let enquiries and applications be handled in one place.
News and FAQ can be updated in-house, raising the site's credibility.
Every update means a vendor request, costing money and time.
Update the CMS yourself, and the spec sheet generates automatically.
Running cost and effort come down
Specifications are hard to find, and it is unclear whether they are current.
Check the specification on the product page and get the PDF straight away.
More likely to turn into enquiries
The application path is unclear, so people drop out midway.
From the job posting to the application form, it flows.
Fewer applications slip through
Communication stalls, and the site loses freshness and credibility.
News and FAQ can be kept updated in-house.
Brand credibility rises
A product list filtered by category → product detail with a structured specification table → one-click spec-sheet PDF and a path to enquiry.
Launch demoAn input form that switches between enquiry and application, with validation. A reference number is issued on submission.
Launch demoProducts, news, FAQ and form submissions managed in one place — an internal CMS showing KPIs, the product list and submissions.
Launch demo