E-commerce / Gift Web / Admin
Bloomly — a flower-gift store that sends your heart in flowers

For your special day, a bouquet with heart.Choose by occasionFlower-gift store.

Hanakotoba Co., Ltd. — Occasion-based product search, delivery with a message card, and repeat purchase driven by newsletter + recommendations, all end to end. A gift store built 0→1 on EC-CUBE 4.

Several hundred SKUs
Seasonal arr. & bouquets
Grouped by occasion
+35%
More repeat buys
Newsletter + recs
Nationwide delivery
Message cards
Set delivery date/time
Challenge
Before

People want to give flowers but don't know what or how to choose. And the store had no way to turn a one-time purchase into a repeat one.

  • Give heartfelt flowers on your special day
    Unsure how to choose, so they hesitate to buy
  • Find the perfect flowers by occasion, budget and delivery date
    Too many products to narrow down
  • Win repeat visits for anniversaries (store side)
    A one-time purchase ends the relationship
  • Optimize the lineup by tracking best sellers and inventory (store side)
    No sales data, so ops run on gut feel
Solution
After

Give customers an occasion-based way to choose, give the store sales analytics and repeat-purchase tactics, and give the business stability through recurring orders — a three-way-optimized flower-gift store built on EC-CUBE 4.

Customer → Choose by occasion → Gift setup → Order → Ship → Delivery, end to end Customer To gift Feelings Choose Occasion & budget By occasion Gift setup Card Set date/time Order & pay Cart Online Ship Nationwide Set date/time Delivery Heart delivered Reviews Return visits for anniversaries via newsletter & recommendations Shared platform behind the service EC platform EC-CUBE 4 Newsletter & recs Repeat purchase Sales report Best-seller & stock analytics
app.bloomly.example.jp/shop
Bloomly 🔍 Search by occasion Birthday Celebration Anniversary Top No.1 Pink Bouquet Birthdays & celebrations ¥4,800 Sunflower Bouquet Thanks & gratitude ¥3,600 Hydrangea Arr. Seasonal ¥5,200 With card Ready-to-gift delivery Free message ¥4,200
Customer shop — choose by occasion, gift with a card
Tech stack EC-CUBE 4 Symfony PHP MySQL Doctrine
7months
22person-months
Considering this for your company too? → info@amela.vn